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Will bodybuilding die without mainstream success?

MUSCLE RANTS – is a new weekly series starring Tiger Fitness’ Marc Lobliner as he schools you on the tons of bullsh*t that constantly gets highlighted in the bodybuilding industry. Muscle Rants airs every Monday only on the Generation Iron Fitness Network.

It’s the long debated topic – why isn’t bodybuilding mainstream? Or more importantly, does bodybuilding NEED to go mainstream in order to survive in the long run? Every year the industry grows and grows. But it’s still not on TV for the many fans out there looking to enjoy the competitions without traveling across the country. The IFBB and NPC definitely seem to be trying to reach a wider audience by creating new division after new division to be more inclusive to all sorts of bodybuilding goals.

Is this a bad thing? Can mainstream success lead to a presumed better future of the sport? Or will it ultimately hurt the hardcore nature of the fans? Marc Lobliner sorts it out in his latest muscle rant. Watch it above.
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Muscle Rant airs every Monday right here on the Generation Iron Fitness Network. Make sure to subscribe to our official YouTube channel to get daily updates on our latest and greatest shows. Stay pumped.

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