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In Memoriam: Larry Scott (1938 – 2014)

The first bodybuilder to be crowned Mr. Olympia in 1965, Scott was an idol and a hero to athletes across all sports. He passed away this past Saturday, March 8, of complications from Alzheimer’s disease in his Utah home. He was 75 years old.

Join Arnold and Generation Iron in Supporting the After-School All-Stars Charity

Join Arnold Schwarzenegger and Generation Iron in supporting the After-School All-Stars, a charity helping low-income children get the education they deserve. Generation Iron is proud to donate an autographed poster of the film signed by Arnold Schwarzenegger, Jay Cutler, Ronnie Coleman and the cast of the film.

Dennis Wolf Wins the Arnold Classic – Exclusive Video!

Check out this exclusive video from the Arnold Classic of Generation Iron star Dennis Wolf accepting his trophy from Arnold Schwarzenegger!

Ride a Tank With Arnold For a Great Cause!

Ever wanted to ride in a tank with Arnold Schwarzenegger himself? Now you can - and for a great cause!

Dennis Wolf Wins the Arnold Classic

Congratulations to Generation Iron star Dennis Wolf for winning the 2014 Arnold Classic!

EXTENDED DIRECTOR’S CUT SNEAK PEEK #2

Check out this preview of "Uncut Interview With Phil Heath" a special feature that will only be found on the Extended Director's Cut Blu-Ray and DVD!

Last Chance to See Generation Iron in Theaters!

During this year's Arnold Sports Festival, you can catch a special screening of Generation Iron! Less than a 5 minute drive from the Convention Center, the Studio Movie Grill - Arena Grand theater will host your last chance to see Generation Iron on the big screen before it arrives on DVD and Blu-Ray!

ROELLY WINKLAAR SPOTTED SPORTING GI GEAR

Generation Iron star and IFBB Pro Roelly Winklaar was spotted wearing exclusive GI gear. Grab your GI Signature T-Shirt and GI Wristband today. And if you can't enjoy the warm weather like Roelly, check out our GI Winter Collection.

Arnold Sports Festival 2014: Generation Iron Screening at Studio Movie Grill

During this year's Arnold Sports Festival, you can catch a special screening of Generation Iron! Less than a 5 minute drive from the Convention Center, the Studio Movie Grill - Arena Grand theater will host your last chance to see Generation Iron on the big screen before it arrives on DVD and Blu-Ray!

Extended Director’s Cut Sneak Peek

Check out this preview of "Phil Heath: One on One," a special featurette that will only be found on the Extended Director's Cut Blu-Ray and DVD!