News

Generation Iron star and IFBB Pro Roelly Winklaar was spotted wearing exclusive GI gear. Grab your GI Signature T-Shirt and GI Wristband today. And if you can't enjoy the warm weather like Roelly, check out our GI Winter Collection.

During this year's Arnold Sports Festival, you can catch a special screening of Generation Iron! Less than a 5 minute drive from the Convention Center, the Studio Movie Grill - Arena Grand theater will host your last chance to see Generation Iron on the big screen before it arrives on DVD and Blu-Ray!

Check out this preview of "Phil Heath: One on One," a special featurette that will only be found on the Extended Director's Cut Blu-Ray and DVD!

Have you pre-ordered your copy of Generation Iron - the Extended Director's Cut - on DVD and Blu-Ray yet? Generation Iron star and...

We are happy to announce that international shipping is available for all Generation Iron DVD and Blu-Ray orders! This includes Pre-orders for the DVD...

Generation Iron, one of the highest-grossing and most widely celebrated documentaries of 2013, arrives on DVD and Blu-Ray in a special Extended Director’s Cut available exclusively right here.

Happy Monday, GI Nation! The recent screenings of Generation Iron in the UK were a huge success! We would like to thank all our fans who came out to those screenings! More screenings of Generation Iron are on the way.

The incomparable Victor Martinez sporting the latest GI Apparel.

The principles of GI Nation expand beyond the world of bodybuilding. WWE Superstar Zack Ryder is seen here rocking the Generation Iron Signature T-Shirt. Grab yours today!

Generation Iron star and Mr. Olympia 2013, Phil Heath, and the director of Generation Iron, Vlad Yudin, were in the studio together over the weekend recording the commentary track for the upcoming DVD release of the film.