Generation Iron is a global brand known first and foremost for our bodybuilding feature film documentaries. Over the course of the past ten years, Generation Iron has grown into a multimedia entity known globally. Becoming a franchise member provides you access to the Generation Iron brand name, marketing support, and assets known by the world over. You won’t be just any training facility, you will be a part of the GI movement.

Generation Iron has developed a unique system that puts both the trainer and the gym member experience first. We support local business leaders with certified training licenses and provide the facilities and support to help fitness trainers and entrepreneurs. As a franchise owner, you will own the facilities and the equipment – and then rent out those facilities in up to 5 hour increments to personal trainers local to your area.

As a Generation Iron PT franchise owner, you will have the opportunity to become the pillar of the bodybuilding community in your region. Bodybuilding and fitness is more popular than ever before. As a franchise owner, you can have a direct impact in helping further that growth and support. You’ll also be an entrepreneur. As your own business owner – you will build a legacy not only for yourself but for future generations to come.