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Olympia and Muscle & Fitness Sold to Keep Lights On at AMI. Magazine to Cease all Print Publications Going Forward

New developments show debt holder of American Media Inc., Chatham Asset Management ordered the the sale of the Olympia and Muscle & Fitness brands.

With the sale of the Olympia and Muscle & Fitness to Jake Wood, the bodybuilding and fitness world has been thrown into a state of flux. The two popular brands once owned by American Media Inc. (AMI) have seen their popularity rise over the years, completely overshadowing the competition. That’s why the sale of the company was such a major shock to so many in the industry.

But why now? With the rising popularity of bodybuilding and fitness in the mainstream, it seems to be a very alarming move. But it seems that we may have found the answer.

According to a recent NY Post article, AMI appears to be in need of some cash. With its $100 Million deal to sell the National Inquirer yet to be resolved, it looks like AMI has resorted to selling off their other print magazines. This of course included Muscle & Fitness which has been a long-time staple in the health and wellness publication space. Now, Muscle & Fitness will be a solely digital publication.

As for how much the Olympia and Muscle & Fitness trades were sold for, sources are saying that both brands were handed over with a price tag less than $75 Million. The sale was authorized at the behest of Chatham Asset Management which holds an 80% controlling interest in American Media Inc and all with the intention of paying off debt.

Now that Muscle & Fitness is scaling back all their print media, it seems that the brand will have a refocused agenda dedicated solely to the digital space. Under the ownership we’ll have to see how both Muscle & Fitness and the Olympia brands will perform. It will face stiff competition in the fitness expo trade market for ad dollars against the likes of Athleticon this October, FIBO USA, the Arnold Classic and many other expos across the country.

For more news and updates, follow Generation Iron on Facebook, Twitter, and Instagram.


Managing Editor at Generation Iron, Jonathan Salmon is a writer, martial arts instructor, and geek culture enthusiast. Check out his Instagram, Twitter, Facebook, and Sound Cloud for in-depth MMA analysis.

Source: NY Post

Tony Huge Answers: How Much Do Genetics Affect Steroids Results?

Tony Huge discusses how big of an impact genetic potential has on the results gained from steroids and other PEDs.

Tony Huge considers himself a master of all enhancement based drugs in bodybuilding. He believes that the current credited experiments and systems in place are holding us back as a society with how far performance enhancing drugs can really push us to the next level of humanity. That’s why in our latest GI Exclusive, we asked Tony Huge how much a person’s genetics affect the results of steroids and other PEDs. Can someone actually have genetics that make steroids useless?

Tony Huge gets excited when we ask him this question – as he finds this to be one of the most fascinating parts of his underground experiments. Every individual is different – and one size cannot fit all when it comes to any drug that a bodybuilder takes. The human body reacts differently in all sorts of ways. This is why Tony Huge invented what he calls the Anabolic Matrix.

The Anabolic Matrix is a grid that contains all of the important performance enhancing drugs that a bodybuilders can take to enhance their physiques. This grid can then cross reference itself to provide the appropriate supplementation to help correct side effects. If one substance seems to get a good reaction but causes certain unwanted side effects – don’t worry about it – Tony has another substance on the Anabolic Matrix that will counteract those side effects and get you to the right place.

Of course whether or not you think this is the right ethical way to dose a person with drugs comes down to your own views on Tony Huge and the ethics of illegal drug use. But it is interesting to pick Tony’s brain since he has a lot of personal experience with how much the same drug can affect different bodybuilders in completely different ways.

This in fact, despite what Tony Huge believes, might be a perfect example of why the US government wants to keep these drugs illegal. They are extremely powerful substances and with such wildly different effects it can have depending on the individual – it might be better left completely out of the picture.

Which brings us to our final question to Tony in this interview segment – what does he think of Arnold Schwarzenegger’s statements asking for drug testing in pro bodybuilding? Tony thinks that the whole thing is a PR move. He doesn’t even believe that Schwarzenegger really wants drug testing – but with his political past and mainstream star power, it’s simply something he has to say in order to remain mainstream and beloved by millions.

You can check out the full GI Exclusive interview segment with Tony Huge above!

You can also get a deeper look into the life of Tony Huge and his underground bodybuilding experiments in our latest documentary film – Enhanced 2 The Max. Available now on digital! Click here or the banner below to get your digital copy today!

Enhanced 2 The Max Generation Iron

Floyd Mayweather Says He’d Fight Conor McGregor and Khabib Nurmagomedov in the Same Day

Floyd Mayweather is back and he brought all his bravado with him.

Floyd Mayweather really likes to talk smack. If there was a belt on the line for best trash talker in combat sports it would certainly be a battle between him and former foe Conor McGregor (though Muhammad Ali would no doubt be the GOAT).

In a recent interview with Drink Champs, where he was throwing shade every which way, Floyd Mayweather spoke on a number of topics fielded by interviewers. When asked about his bout against Conor McGregor back in August 2017, Mayweather answered with his trademark bravado.

“For the Conor McGregor fight I didn’t really train. All I did was do push-ups and sit-ups, boxed a few times, hit the bag a few times. Training camp was in different places, sometimes I wouldn’t go to the gym for a week.

“I took it serious, but I wanted to have some fun in the fight and I wanted to entertain the people. You have to give the people a show, so I gave the people a show. If I wanted to go out there and f*** him up and blaze him right out the gate, I could’ve did that. But my thing is this, if I would’ve did that, then it wouldn’t be probably a part two.”

One subject that was touched on was the possibility of his return to action in the boxing ring. The 50 fight veteran issued some pretty eye opening responses.

“Just this year alone, with the two fights on the table, the numbers are up there high. My numbers can be somewhere upwards of $600million. I even talked about fighting Khabib and Conor in the same day. I’d fight Khabib in the daytime and I’d fight Conor at night…

“You’ve gotta realise, I don’t fight boxers. I already proved to the world I’m the best at that. I don’t need to be on the pound-for-pound list. It’s no longer the pound-for-pound list, it’s the Mayweather-for-Mayweather list. I’ve surpassed that.”

Floyd Mayweather has surely achieved a great deal in his 50 fight boxing career, so the confidence is to be expected. Could he truly fight Khabib Nurmagomedov and Conor McGregor in the same day and whoop them both? All signs point to yes. He’s a master at the craft of boxing. If it was a full rules fight however, he wouldn’t even have the chance to get to McGregor bout as Khabib would dominate him in the wrestling department.

It may be hyperbole, but Mayweather still knows how to get under people’s skin, get them good and riled up to see him potentially get knocked out or secure victory, and payout a ton of their hard earned money only to be disappointed, or elated, by his dominant victory.

With so much talk it’s hard to know if Floyd Mayweather will actually make good on his potential return to action. For now, he at least has our attention, but for how long will be completely up to him.

For more news and updates, follow Generation Iron on Facebook, Twitter, and Instagram.


Managing Editor at Generation Iron, Jonathan Salmon is a writer, martial arts instructor, and geek culture enthusiast. Check out his Instagram, Twitter, Facebook, and Sound Cloud for in-depth MMA analysis.

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The Iron Sacrifice: How CT Fletcher and Ronnie Coleman Sacrificed Everything For Greatness

CT Fletcher Ronnie Coleman Generation Iron

Putting everything on the line for glory.

Sacrifice. It’s something that most humans are accustomed to throughout their existence. Whether that means sacrificing buying those new kicks to make sure you pay your rent or sacrificing friendships to achieve a particular business goal, we all perform some kind of sacrifice at one time or another, big and small alike.

Some sacrifices can have a short term effect, a sacrifice for a moment in time and nothing more. Other sacrifices are much more long lasting, the kind of set back that will stay with you for years to come. Some can haunt you for the rest of your days as you wonder to yourself why you made such a sacrifice in the first place. Dwelling on the past isn’t the answer, yet that scar still remains whether physically or mentally. For both CT Fletcher and Ronnie Coleman, both former world champions in their respective athletic endeavors, sacrifice has been something they have grown to understand, embrace, and live with as they’ve faced by physical and mental trials that would crush most individuals.

No pain, no gain is an adage that gets a praise and flack all at once. But when you’re competing in a sport, strength related or otherwise, you’re going to have to battle through pain, through anguish to achieve true greatness. These are sacrifices both CT Fletcher and Ronnie Coleman understood well when they were dominating their respective sports.

CT Fletcher was a world record holding powerlifter with the kind of grit and determination that is often imitated, but rarely duplicated. With his 1995 world record bench press at 650 Lbs, CT Fletcher proved to the masses that he was a special talent. His intense and constant training also yielded a strict curl record of 222 Lbs showing his multifaceted strength.

But like so many of us who are consumed with improvement, time proved to be one of Fletcher’s biggest hurdles. His diet suffered because of it, not having enough time to maintain a proper diet with juggling a full time job while pushing to achieve his dreams in powerlifting. His diet would eventually catch up to him as he’s suffered multiple heart related issues.

Though he faced adversity, CT Fletcher made the sacrifices for what he truly believed in. He pushed himself despite not having all the best tools at hand and was able to achieve his dream because of it. Not only was he able to become a multiple time world champion in powerlifting, but he has also become a symbol for what hard work and sacrifice are able to accomplish.

In a way, CT Fletcher’s journey mirrors that of eight time Olympia champion Ronnie Coleman. When masses dubbed Ronnie Coleman “The King” it wasn’t hyperbole. The bodybuilder was truly a myth, a legend while he was still in his prime, something only a few athletes can lay claim to. To be considered the best of the best at what you do for eight straight years is a truly impressive achievement, particularly in athletics.

The sacrifice Ronnie Coleman needed to lay out was made in flesh as he pushed his body to limits that no one thought was possible.

The training Ronnie Coleman put himself through too its toll on his body, yet despite that fact, through his immense sacrifice, he was able to achieve a feat that many dream of and less than few achieve. Can we truly argue with the results? Perhaps when you consider what it cost, perhaps you could.

But though both CT Fletcher and Ronnie Coleman have faced adversity, they both have an iron will, a strength that keeps them pushing forward. It’s that same strength that pushed them to be champions in the first place. While CT Fletcher recovers from recent heart transplant surgery, Ronnie Coleman is recovering from an operation of his own that will hopefully help him to walk without pain once more. But both are showing the kind of impressive mindset that brought them glory in their prime.


A post shared by The Official C.T. Fletcher (@c.t.ali.fletcher) on

Trying my best to get back in shape after my last 2 surgeries. One in February and one in March to correct a broken screw in my back. The screw broke immediately after surgery and recovery room. The nurse told me to just rollover so that she could see my bandages. As soon as I rolled over I heard a loud pop. So loud that Susan my wife heard it clear across the room, it also popped again when I rolled back over onto my back. Now the screw that was fixed in March has broken again and I now need another surgery to fix it because there is so much pain again in my back. Of course this all happened before I came back to the gym. Working out had nothing to do with either screw breaking. These screws are just not made for an eight time Mr Olympia’s back or maybe not just my back

A post shared by Ronnie Coleman (@ronniecoleman8) on

Ronnie Coleman and CT Fletcher made the iron sacrifice, paid a steep price for achieving greatness. If you asked them both now, there should be no doubt that they wouldn’t trade in those experiences for anything. They reached the summit and found glory there. As they enter this next phase of their journeys, both CT Fletcher and Ronnie Coleman hope to duplicate their past success, each with their own new battle. Something tells me that they’ll be able to taste that same glory as they set out to conquer these new challenges.

For more news and updates, follow Generation Iron on Facebook, Twitter, and Instagram.


Managing Editor at Generation Iron, Jonathan Salmon is a writer, martial arts instructor, and geek culture enthusiast. Check out his Instagram, Twitter, Facebook, and Sound Cloud for in-depth MMA analysis.

Arnold Classic 2020: William Bonac Trains Quads and Hamstrings 3 Weeks Out

William Bonac is in beast mode ahead of the 2020 Arnold Classic.

The Arnold Classic is fast approaching and the competitors are ramping up their training ahead of the big show. With some of the best of the best bodybuilders in the world ready to prove they have what it takes to compete at the Olympia, top competitors are prepared to showcase their hard earned physiques.

Chief among these competitors is William Bonac who is currently at the top of the food chain in the Open Weight division.

Looking to punch his ticket to the 2020 Olympia, William Bonac is training harder than ever to ensure that he leaves no doubt as to who the top contender is for best bodybuilder in the world.

Three weeks out from the Arnold Classic, William Bonac is putting in the work to prove he’s the best in the world with some high level preparation in the gym.


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Your body can stand almost anything. It’s your mind that you have to convince. 👑 * 🔘Quads & Hamstring🔘 . #️⃣This is one of my many leg work out routine. Give it a try!😈 * 🔹Lunges; 6 sets 12/15 Reps each leg. 🔹One leg standing curl; 5 sets 15/18 Reps. 🔹Seated leg curls; 5 Sets 12/15 Reps. . 🔹Dumbells stiffed dead lift; 5 Sets 12/15 Reps. 🔹Lying Leg curls; 5 Sets 12/15 Reps. 🔹One leg rear kick back; 5 Sets 15/18 Reps. 🔹One leg extension; 5 Sets 15/18 Reps. 🔹Leg extension (both legs) 5 Sets 15/18 Reps. 🔹Hack Squat; (shoulder feet stand) 5 Sets 12/15 Reps. 🔹Hack Squat; (close feet stand) 5 Sets 12/15 Reps 🔹Seated Leg press; (Wide feet stand) 5 Sets 12/15 Reps. 🔹Decline leg press; (feet low 4 more focus on the quads) 5 Sets 12/15 Reps. 🔹Reverse Hack Squat; 5 Sets 12/15 Reps. 🔹Sissy Squat (with 25kg plate) 5 Sets 20/25 Reps 🔹Adductor Machine; 4 Sets 15/20 Reps 🔹Abductor machine; 4 Sets 15/20 Reps. . ✔️Enjoy your legs days #2.5 hours later 🤢👨‍🦽 . ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ william-bonac.com 🔺 #conquerorthefirst 🤫#kwasia *Powered by @candrick29 @jeffreysuijkerbuijk @physiqueglobal * * #ghana #liberatedfromaroadoffailure #thisisbodybuilding #ifbbproleague #akofena #gyenyame.

A post shared by IFBB William The Conqueror (@william_bonac) on

How do you think William Bonac will perform at the 2020 Arnold Classic.

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The Cure For The Flat Butt

Flat Butt Cure Generation Iron

The Cure for the Flat Butt

Ladies, if you’re struggling with the “flat butt syndrome”, this is the article you need to read. A firm and round butt is aesthetically appealing and is within your reach if you’re willing to work for it.

A pear-shaped rear doesn’t only make you stand out, it makes you fitter and healthier. The glutes are composed of three separate but synergetic muscles which make them one of the strongest muscle groups in the body.

The three muscles are primarily the hip extensors. They aid in the external hip rotation, abduction, and even in stabilizing the entire posterior chain when working properly. The gluteus maximus is the strongest and thickest muscle in the body which is capable of burning a surplus of calories when trained efficiently.

Reasons for a Flat Butt

Sitting For Too Long

While desk jobs obviously don’t burn a lot of calories, they’re also the reason for flat butts. Prolonged sitting and a lack of physical activity are big factors for causing the anterior pelvic tilts.

Too Much Cardio

For most women, hitting the gym is equivalent to working out on the cardio equipment. Doing too much cardio leads to muscle and fat loss. The excess of cardiovascular training can cause a loss of gluteal muscle mass.

Resisting Resistance Training

Look around in a gym and you’ll hardly find women in the free weights section. It’s a widespread myth that lifting weights will make the girls look masculine. On the contrary, resistance training can help tone and tighten the muscles for women. Women don’t generate enough testosterone naturally to be able to build muscle like men.

Fix for the Flat Butt

Training with weights is arguably the best way to get your glutes in shape. A glute focused workout will help you build the gluteal muscle mass even if you have strong quads which otherwise take over your leg workouts.

Hip Thrusts – 3 Sets 15 Reps

The hip thrusts are a great way to work on your glutes and hamstrings. Make sure you maintain a neutral spine and pause at the top of the movement. With this workout, the goal is to target your glutes and not your entire lower body.

Butt Blaster Machine – 3 Sets 15-12-10 Reps

Butt blaster machine is an isolation exercise and will set your rear on fire. Feeling and contracting the glutes is the key to a successful butt workout. If you don’t have access to a butt blaster machine at your gym, perform the donkey kickback on a leg extension machine.

Cable Pull-Through – 3 Sets 15-12-10 Reps

Locking out and squeezing your glutes at the top of the movement during the cable pull-throughs will recruit all the three major muscles in your rear. With the glutes workouts, your goal is not to hit PRs or move big weights but to completely annihilate your muscles.

GHD – 3 Sets 15 Reps

Glute Ham hyperextensions (GHD) are great posterior chain builders. Maintain a full range of motion while performing this exercise and hyperextend your back to hit your glutes effectively.

Smith Machine Squats – 3 Sets 15-12-10 Reps

Barbell squats are a compound exercise and for some people, might work their quads and hams more than their glutes. Performing the squats on the smith machine with your feet placed together and in front of you can put more focus on your butt.

Are you suffering from the pancake ass syndrome?

Let us know in the comments below. Also, be sure to follow Generation Iron on Facebook and Twitter.

Vince McMahon Makes Last Minute Changes to Raw, Kills Matt Hardy…For Now

Despite the continued success of Monday Night Raw, WWE CEO Vince McMahon just loves to tinker with the formula.

Have you ever wondered what goes on behind the scenes at a WWE event? Obviously, the fights are scripted — but what scripted has meant to the fighters has changed over time. Fans saw the scripted label played with and manipulated last Monday night when WWE CEO Vince McMahon scrapped the fight between Randy Orton and Matt Hardy less than an hour before they were due to enter the ring and instead replaced their match with a guerrilla-style street fighter assault.

Basically, Orton and Hardy have been scheduled to wrestle for some time now, and that fight fell on last week’s Monday Night Raw. The draft for the original show had the two of them in a multi-segment cage match. A fight under those rules was advertised as part of Monday Night Raw for weeks leading up to the event. But, Vince McMahon made an executive decision (that’s why they call him the chief *executive* officer) and called off the entire thing in favor of a brief staged attack that happened outside of the ring. Instead of fighting, Matt Hardy’s persona appeared to be killed off before even being given an opportunity to get onstage.

Matt Hardy’s contract with the WWE is up on March 1st, so it’s unclear if he or his character will continue with the league. What is notable about what happened last night is the total, god-like control Vince McMahon has over what happens in the WWE and how the fights and narratives are determined.

Some have observed that McMahon’s iron grip on the WWE ring may not be a good thing for the fans or for the company. Bloomberg recently reported that, with “shares in [WWE] in a tailspin,” McMahon’s control over the company may no longer reflect what viewers want to see. It was McMahon’s decision alone to scrap the fight, which, while appreciated by some viewers and not appreciated by others, is a decidedly large amount of responsibility for one man to assume over an entire company. WWE stock is down one-third this year, in part due to a growing disconnect between what’s going down in the matches and what fans actually want to see. The WWE has lost roughly 10% of its online subscribers to the WWE Network since this time last quarter.

Many of WWE’s biggest stars have since “gone Hollywood,” from The Rock to John Cena, so it makes sense that ratings have taken a little bit of a nosedive. It remains to be seen whether this trend continues and eventually threatens the life of the league or they can adapt and change. Matt Hardy’s character death was surprising, but hardly enough to start a revolution. McMahon’s surprise fights are a cheap gimmick that can only hold up for so long; if audiences aren’t entertained, eventually they will always go somewhere else.

*All images and media courtesy of Instagram.

Deontay Wilder Says Tyson Fury “Nervous” Ahead of Rematch

The much anticipated rematch between Deontay Wilder and Tyson Fury is almost upon us.

WBC Heavyweight champion Deontay Wilder and former ABA Super-Heavyweight champion Tyson Fury will fight on Saturday, February 22nd at the MGM Grand Garden Arena in Las Vegas. The first fight between these Heavyweight champions culminated in a controversial draw that left frustrated fans tearing out their hair. You can check out a video of Tyson Fury’s Walking Dead-esque return from the brink of a knockout above. In the meantime, here’s everything you need to know about their match up in the ring.

Wilder is the favorite to win, but not by much.

For the more gambling-minded among us, the odds are tipped slightly in Wilder’s favor, but the match is essentially a 50/50 toss up. Their alignment as fighters leaves them both with some strengths and some weaknesses against each other, so predicting the course of this fight is a tough one. Fury is a -110 favorite to win while Wilder is priced at -106. Based on the grudge that exists between the two, many analysts speculate that Wilder will be looking to take Fury down sooner rather than later and favor a direct, offensive approach.

Deontay Wilder claims Tyson Fury is “nervous” to face him again after what happened the last time.

In their last fight, Wilder memorably smacked Fury to the ground with K.O. that would put any Heavyweight to shame. But, in a moment many fans will never forget, Fury staggered to his feet and carried on the fight. Fury was left with a nasty concussion after the fact, but probably his ego was more bruised.

“Deep down in his heart, I really feel that he’s nervous,” Wilder shared with media outlets in a conference leading up to the match. “I really feel he’s very, very nervous from the first time what happened. When you knock a person down and give them a concussion, you never forget that. You never forget who did that to you and how they did it.”

Fury switched trainers and hired a nutritionist leading up to the match, leading many to speculate that he was doubting his technique and looking to change things up from the last time. Even though it was a draw, Wilder’s brutal beatdown on Fury is not soon to be forgotten by either of them.

Fury is famous for talking trash leading up to fights, but Wilder has his own talking points.

Fury has really ramped up speculation that he’ll be gunning for a straight knockout in one of the early rounds as revenge for his humiliation in their earlier fight. However, Wilder has been mostly unfazed, and even fired back with some hurtful comments of his own.

“Like I said before and the media quoted me on it and you can continue — he has pillow ass fists,” Wilder said. “That’s how soft they were. Maybe my adrenaline was too high to even feel anything. Sometimes after the fight, you may feel a little sore or whatever. Even after the fight, I didn’t feel anything. I took all his punches, the ones that he landed and I walked right through it.”

It’s all just speculation at this point; anyone can say anything they want. We’ll see what happens in the ring.

Mike Rashid Appears on Mike Tyson Podcast Hot Boxin’

Mike Rashid appears on Hot Boxin’ with Mike Tyson.

Ahead of his upcoming boxing match, Mike Rashid appears to be seeking some inspiration from a pretty solid and reliable source.

Recently Mike Rashid appeared are the Mike Tyson podcast Hot Boxin’. The two Mikes related on multiple issues on the show including boxing and fitness.

Mike Rashid took to Instagram to send some love to Mike Tyson and promote his episode on Hot Boxin’.

Will you tune in to listen to Mike Rashid and Mike Tyson chop it up on Hot Boxin’?

For more news and updates, follow Generation Iron on Facebook, Twitter, and Instagram.

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Larry Wheels Details Steroid Cycle Ahead of Arnold Classic

Larry Wheels gets real about his steroid usage.

It’s no secret that performance enhancing drugs have long been apart of the bodybuilding and powerlifting scene. Many competitors have tried to keep that fact under the radar, but there are a few who are very open about their steroid use.

Enter Larry Wheels.

The bodybuilder and powerlifter has always impressed fans with his physique and strength. Now Larry Wheels is revealing his steroid cycle ahead of the 2020 Arnold Classic.

Larry Wheels has this to stay about his steroid use.

“As you guys know, I’m open about gear and stuff, I’ve come out with already,” Wheels said. “Usually I start about ten weeks out, leading up to the competition. But this time I realized it was jsut too early on, so now I’m bringing it down to six. Look, we all know that is a big part of competing at a world class level. We all take it, we all do it, it’s a big part of it.

“But when I would start too early, I would get to the competition and I’d feel burned out,” Wheels continued. “It would taper off, and my body would just feel exhausted, because it peaks, and then it drops. So this time, I’m starting six weeks out, only about a week ago, so my training numbers will be less. but it will peak, so when I get to the competition, I will feel stronger than I did in training.”

Earlier this year, Larry Wheels met up with Generation Iron in New York City to discuss his powerlifting origins, Strength Wars, and his future plans for continuing to compete in bodybuilding. You can check that out below:

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