News

WHAT IS THE MOVEMENT?

Fitness. Attitude. Lifestyle. These three words may seem simple on the surface but Generation Iron understands that fitness is about more than the reps...

Bodybuilding At The Buffalo Niagara Film Festival

Check out these amateur bodybuilders competing at the Buffalo Film Festival.

EXCLUSIVE: MUSIC VIDEO FROM THE MOTION PICTURE SOUNDTRACK GENERATION IRON

Check out the exclusive premiere music video for "Never Gonna Stop" by Mind The Gap ft. Quan from the Generation Iron movie soundtrack.

Behind The Scenes: Hidetada Yamagishi

Hidetada Yamagishi talks about overcoming his biggest obstacles, his opportunity to make a come back and his impact on the future of bodybuilding.

Kai Greene Spotted Wearing GI Varsity Jacket

Kai Greene just touched down in Copenhagen, Denmark for the 2014 Loaded Cup sporting the Generation Iron Varsity Jacket. Who's coming?

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Exclusive: Kai Greene Interview

Kai Greene explains the importance of Generation Iron and the impact that it has had on his career.

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Exclusive: Victor Martinez Interview

Victor Martinez discusses his comeback, fans, and Generation Iron at the Arnold Classic 2014.

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Enter the Generation Iron Scavenger Hunt!

Enter the Generation Iron Scavenger Hunt for a chance to win a poster autographed by all of the athletes in the movie!

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THE GENERATION IRON DVD HAS ARRIVED!

The Generation Iron Limited Edition Director’s Cut DVD release marks the first time since the 1970’s that a documentary exploring the lives of the best bodybuilders in the world has become available to the public for home viewing… and a lot has changed since then.

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Generation Iron at the 2014 Arnold Classic

In case you missed this year's Arnold Sports Festival and Arnold Classic competition in Columbus, Ohio, here's a behind-the-scenes look at the event. Generation Iron was on the floor at all events during the 3-day Expo.