Generation Iron Management is the new management arm of the Generation Iron Brands LLC that challenges the established representation paradigms and expands the boundaries beyond bodybuilding/fitness for the talent we represent. The management arm is complemented by a global media company with specialties in bodybuilding, MMA, wellness, fitness news publishing, live events, producing award winning sports films/docs, distributing motion pictures and premium content worldwide.
CHANGING THE INDUSTRY.
For over 4 years now, Generation Iron Management has been in the spotlight on the entertainment stage, representing the industry’s most elite cross over bodybuilding stars and athletes— from legends in the fitness world to rising stars in the media landscape. Generation Iron Management is guided by that same entrepreneurial spirit that fosters the power of collaboration and bridges talent with new media, brand marketing, entertainment, bodybuilding and leading brands.
Among executing major marketing and endorsement deals, some of the projects we have bridged with our talent include, ‘Stranger Things’ (Netflix/Kai Greene), ‘Bigger’ (Calum von Moger), ‘GUCCI – Pre-Fall 2019’ (Calum von Moger), ‘Generation Iron 1, 2 and 3’ (Netflix) and many more. We take pride in helping our talent elevate their career on a global scale and help them take ownership in every venture and opportunity.