MANAGEMENT.

Generation Iron Management is the new management arm of the Generation Iron Brands LLC that challenges the established representation paradigms and expands the boundaries beyond bodybuilding/fitness for the talent we represent. The management arm is complemented by a global media company with specialties in bodybuilding, MMA, wellness, fitness news publishing, live events, producing award winning sports films/docs, distributing motion pictures and premium content worldwide.

CHANGING THE INDUSTRY.

For over 4 years now, Generation Iron Management has been in the spotlight on the entertainment stage, representing the industry’s most elite cross over bodybuilding stars and athletes— from legends in the fitness world to rising stars in the media landscape. Generation Iron Management is guided by that same entrepreneurial spirit that fosters the power of collaboration and bridges talent with new media, brand marketing, entertainment, bodybuilding and leading brands.

Among executing major marketing and endorsement deals, some of the projects we have bridged with our talent include, ‘Stranger Things’ (Netflix/Kai Greene), ‘Generation Iron 1, 2 and 3’ (Netflix) and many more. We take pride in helping our talent elevate their career on a global scale and help them take ownership in every venture and opportunity.

THE APPROACH

WE PUT OUR TALENT FIRST.

WE ARE GUIDED BY OUR ENTREPRENEURIAL CREATIVE SPIRIT.

WE COLLABORATE WITH THE BEST IN THE BUSINESS TO EXPAND THE BOUNDARIES OF WHAT'S POSSIBLE FOR OUR TALENT.

OUR MANAGED TALENT

CALUM VON MOGER

Upon a quick glance, you might believe in Calum von Moger’s re-embodiment of Arnold Schwarzenegger himself. Calum is one of the most sought after athletes in the world with a godly physique, over 6 million social media followers combined, and the raw talent to continue climbing into superstardom. Calum has starred in the films Bigger, Generation Iron 2, and was featured in GUCCI’s pre-fall 2019 campaign.

KAI GREENE

Kai Greene is one of the biggest modern bodybuilders in the history of the sport. Following in Arnold Schwarzenegger’s footsteps, Kai has moved beyond bodybuilding and into acting (Stranger Things), heading his own supplement company (Dynamik Muscle), and writing/creating his own comic book series (King Kai). Kai Greene is currently represented by the Gersh Agency in partnership with Generation Iron.

ZAC AYNSLEY

Zac Aynsley is a world recognized British fitness model and TV personality. At 24 years old, he is one of the most sought after young stars in the world. Bullied immensely as a child, Zac decided to put all of his efforts into improving his physique. He has since dawned dozens of magazine covers and makes regular TV appearances. He uses his platform to bring attention to the major issue of bullying across the world.

ZAC PERNA

Zac Perna is a bodybuilder and fitness model whose main goal is to spread a positive message on health and fitness to the next generation. He is currently an official GymShark athlete and an EHP sports nutrition athlete. With a rising influence on social media containing over 1 million followers total, Zac has begun to bridge the gap between serious fitness and film/television.