About The Network

Generation Iron Fitness Network
The First Digital Network For Bodybuilders

Welcome to the Generation Iron Fitness Network – a NYC based digital media company where you get all things bodybuilding, health and fitness in one place. Our goal is to provide premium entertainment content, breaking news and original programming you can watch directly on your computer, tablet, or smart phone at any time around the world. We’ll give you access to the biggest stars of bodybuilding/fitness, MMA and provide an inside view of their world. That also means professional workout tips; reviews on top brands, contest coverage of the latest fitness events and bodybuilding shows; and on the spot breaking news.


Original Digital Programming

Generation Iron Fitness Network is dedicated to making the highest quality digital series aimed at educating and entertaining fans and athletes in the bodybuilding industry. Taking the documentary knowledge from our namesake – in depth docu-series highlighting specific athletes or gyms – build the backbone of our original programming.


GI Original Films

Generation Iron Fitness Network continues to produce original feature length films available on home video and VOD – including recent titles such as Generation Iron 3, Ronnie Coleman: The King, CT Fletcher: My Magnificent Obsession, Kai Greene: Believe, and many more! Giving bodybuilding and weight training the feature length platform it deserves, GI Original Films explore the beating heart, drama, and excitement behind some of the most fascinating people in not only bodybuilding – but the world.

Generation Iron Management

Generation Iron bridges brands with influencers we trust and manage. 

We exclusively represent a handful of the top fitness influencers in the world. Many of our fitness athletes will fill a need for your audience and bring loyal consumer purchasing power.

Some of our clients include:


Generation Iron International

Bodybuilding is a truly global phenomenon and as such Generation Iron is dedicated to putting a spotlight on bodybuilding across countries world wide. Generation Iron has opened sister sites in regions such as GI Brasil, GI Persia, GI Arabic and GI Russia with many more on the horizon. These websites are run by locals in each region and work in tandem with our entire bodybuilding network to bring more attention to the talent and muscle being built across the world.


Competition & News Coverage

Generation Iron Fitness Network is also on the ground floor for some of the biggest bodybuilding competitions and events every year – bringing you live stream coverage, exclusive athlete interviews, & breaking news coverage as it develops. We have been the proud live stream broadcasters of the Arnold Classic Ohio for two years and counting. Keep yourself up to date on all bodybuilding and fitness happenings right here.

Generation Iron Brands

The Generation Iron Network also houses various brands within the bodybuilding and fitness space. Serving original content to a variety of niche topics and genres including competitions, awards shows, and humor.

Generation Iron Brands include:


Strength Wars

A widely popular digital brand, competition show and clothing line with over 1.1 million active YouTube subscribers. Strength Wars pits two muscle and strength athletes against each other by competing in a collection of strength exercises.


Gym Fuckery

For as long as there has been home video, there have been workout fails. GymFuckery is a user submitted collection of the most insane, most painful, and funniest gym fails ever caught on camera.


GI Apparel

Upgrade your lifestyle and fitness apparel. Our stylish GI pro clothing comes with a more modern custom fit to meet your everyday lifestyle needs as well as fitness functionality.


Bodybuilding Awards

The judges vote in the Mr. Olympia year after year to decide the world’s best. Now it’s time for fans to decide. Selecting from a list of chosen nominees, fans determine their collective pick for the best in bodybuilding across key categories.