A new feature film documentary has begun production coinciding with the 60th anniversary of the Mr. Olympia competition
As its 60 year celebration approaches, the fitness industry’s pinnacle event is now the focus of a major documentary film project set for worldwide release early next year. Joe Weider’s Olympia Fitness & Performance Weekend has long been the holy grail in the world of bodybuilding, fitness and physique competition.
Following years of rapid growth, the movie will explore the global fascination and popularity that surrounds “The Olympia” as a brand, a sporting event, and the most coveted symbol of achievement in the world of muscle, fitness, and physique transformation.
Directed by Vlad Yudin (Generation Iron) the film will shine a spotlight on the raw emotion and intense passion that captivates Olympia fans around world. The movie’s production crew has been granted full access to follow the Olympia production team from the early stages of planning, culminating at the 4-billion dollar Resorts World Las Vegas for an experience widely regarded as the Super bowl of the fitness industry.
Yudin explains, “This is a story that needs to be told. The popularity of the Olympia transcends politics and cultural divide. The event evokes a level of emotion and excitement that can’t be put into words. It’s life changing for many, a bucket list destination for some. The Olympia is also a commerce gateway to the multi-billion dollar world of nutrition where top brands, start-ups, major celebrities, and serious fitness enthusiasts come together. What started simply as a bodybuilding contest 60 years, the Olympia now lives at the center of an overall fitness movement and has amassed a following that measures in the millions. We can’t wait to take you inside this extraordinary and complex world of transformation, inspiration and entertainment.”
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Look for announcements in the coming weeks with more details, including release dates, red carpet events and streaming. Production has begun.
