Titled, U-Natty States Of America, the podcast will be hosted by 3x Natural Olympia champion and PNBA Hall Of Famer Brandon Lirio.
Generation Iron Network has announced a new podcast focused on natural bodybuilding and hosted by natural bodybuilder Brandon Lirio. Titled U-Natty-States Of America – the show will be a conversational podcast featuring special guest interviews with athletes, experts, and coaches across both natural and untested bodybuilding, fitness, and strength sports. The podcast, which will be available on both video and on major audio platforms, will debut its premiere episode on Wednesday November 2nd, 2022.
Podcast host Brandon Lirio is known as one of the top athletes in the Professional National Bodybuilding Association (PNBA), having one three Natural Olympia titles (the most prestige competition in natural bodybuilding) and two Mr. Universe titles. He is also a PNBA Hall Of Fame inductee. And also the director and owner of the supplement company Battleground Nutrition – and contributes as a writer to Iron Man Magazine, one of the oldest fitness magazines still in circulation.
U-Natty States Of America will focus on talking about the top trending and most controversial topics in bodybuilding and strength sports – but from the perspective of a natural competitor. Brandon Lirio will comment and discuss with guests both behind the scenes insights and on-stage realities in today’s fitness world.
Known for his confident and outspoken personality, Lirio promises to explore both natural and untested sports leagues fairly and honestly – while asking real questions and revealing real answers beyond the stock concepts you have seen in bodybuilding articles one thousand times over.
“I couldn’t be more stoked to talk about bodybuilding from this perspective and for a major platform I have watched since I was literally starting in bodybuilding – Generation Iron. To cover it is just surreal,” Brandon Lirio commented. He continued:
“I want to be clear, this isn’t a natural bodybuilding podcast. This is a fitness centric podcast from a natural bodybuilding perspective. It’s not about pumping one side of the sport up or punching down at the other side, and it’s not the same bullshit questions such as, ‘Are carbs really bad for bodybuilding?’ or ‘These four ab exercises will get you shredded!’
We are leaning into the real questions that plague sports in terms of rules, politics, money, advertising, athlete perspectives, and anything that you, the audience, want to hear about.”
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Brandon Lirio aims to bridge that gap between fans of natural vs untested leagues – having been deeply involved in PNBA natural bodybuilding for many years of his competitive career. He also has dedicated his time to being open about the greater fitness and sports world around him.
Case in point, Lirio also produces and hosts the digital series World’s Strongest Everyman, where Lirio travels across the world to legendary strongman gyms to train with the most elite strongmen alive today. His goal – to see how far an “every man” can excel as an outside to the strongman sport.
It’s this curiosity that Brandon Lirio aims to bring into the U-Natty States Of America podcast. This will also be Generation Iron Networks’ first original series expanding into the natural bodybuilding space. This comes after the release and success of the documentary feature film, Generation Iron: Natty 4 Life, which focused on natural bodybuilding competitors preparing for the 2019 Natural Olympia competition.
U-Natty States Of America is set to release its premiere episode on Wednesday, November 2nd, 2022. The podcast will be available exclusively on the Generation Iron Fitness Network or wherever podcasts are downloaded.
