• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
Generation Iron

Generation Iron Fitness & Strength Sports Network

  • Movies
  • Original Content
  • Reviews
    • Supplements
      • Pre-Workout
      • Fat Burners
      • Testosterone Boosters
      • Creatine
      • Protein
      • BCAAs
      • Multivitamins
      • Omega-3
      • Joint Supplements
      • Super Greens
      • Meal Replacement
    • Recovery
      • Best Cold Plunges
      • Best Saunas
      • Best Foam Rollers
      • Best Massage Guns
    • Programs
      • Best Online Workout Programs
      • Best Workout Streaming Services
      • Best Home Workout Programs
  • Equipment
    • Cardio
      • Treadmills
      • Best Exercise Bikes
      • Best Stair Climbers
    • Fitness Accessories
      • Best Apparel
      • Best Gym Bags
      • Weightlifting Shoes
    • Strength
      • Best Dumbbells
      • Best Barbells
      • Best Kettlebells
      • Best Squat Racks
      • Best Weightlifting Belts
      • Best Home Gym Equipment
      • Complete Home Gyms
    • Training
      • Best Knee Sleeves
      • Best Wrist Wraps
      • Best Weightlifting Wraps
      • Best Weightlifting Gloves
  • More
    • About Us
      • Our Team
      • Our Experts
    • Advertise
    • Franchise With Us
    • Exercise Guides
    • Athlete Profiles
    • Podcasts
    • Power 30
    • Bodybuilding Awards
    • Supplement Awards
  • Shop
Bodybuilding

PNBA Champion Brandon Lirio Details New Business Venture: World’s Strongest (Every) Man

by Terry Ramos Updated by GI Team on Feb 17, 2025

Brandon Lirio
This post may contain affiliate links (disclosure policy).

3x Natural Olympia champ Brandon Lirio discusses his new business venture–the World’s Strongest (Every) Man. 

The competitors of the World’s Strongest Man have incredible strength. They’re pulling busses and lifting atlas stones weighing over 400 pounds. However, these men are behemoths with some standing 6’6” – 6’9” and weighing between 350-400 pounds. For example, the 2022 World’s Strongest Man champ, Tom Stoltman, is 6’8” and 397 pounds. Professional Natural Bodybuilder Association (PNBA) champ Brandon Lirio wanted to create a World’s Strongest Man, except with a slight twist–one for the everyman. 

Brandon Lirio competes in the Classic Physique division and is a 3x Natural Olympia champ. He also has a multi-media contract with Generation Iron, Iron Man Magazine, and the INBA PNBA. In addition, Lirio has a new business venture similar to the World’s Strongest Man. But it’s for men with a more ordinary physique. Generation Iron received some insight from Lirio on his new project. Lirio stated:

“WSEM came about when my kids were just born and I was training in my basement. I watch videos constantly of Giants Live and WSM and I thought… how close could a strong but regular guy come to this level of strength if they learned from the pros.

I was infected with the idea that not only would it be compelling to watch, but it would show people that a lot of their weaknesses could just be missed training cues.”

How Good of a Strongman Is Brandon Lirio? 

Brandon Lirio acknowledges that it’s up to the other strongmen and the audience to decipher how good he is as a strongman athlete. However, he noted that professional strongmen Matt Mills and Stefan Torfason–Iceland’s strongest man– said they were impressed with his strength and invited him to train. 

Traveling to Iceland to Lift the Husafell Stone

Brandon Lirio spent some time in Iceland, where he attempted to lift the Husafell Stone–a stone located in Husafell, Iceland weighing 186 kg (410 lb). Lirio said:

“Traveling to Iceland to lift the Husafell was an absolute dream of mine.”

Brandon Lirio heeded that he would be releasing a YouTube video in the upcoming weeks to answer the question: did I lift the stone? You can check out Lirio’s training with Stefan Torfason below, though. 

Weightlifting With Iceland’s Strongest Man Part I

Weightlifting With Iceland’s Strongest Man Part II

Iron Man Magazine Feature

Brandon Lirio was issued in the Iron Man Magazine’s spring 2022 edition. Lirio expressed:

“Being on the cover of Iron Man is an incredible goal that I spent years just focusing on myself until those who MADE the magazine thought I was good enough to be on the cover. Arnold, Bob Paris, Frank Zane… the names of those who were on the cover before me is a who’s who of bodybuilding greats. 

I’m going to spend the rest of my career trying to even hold a candle to their legacies.”

2022 Natural Olympia Quest

2021 Natural Olympia Brandon Lirio placed well, receiving 2nd place in the Classic Physique division behind Derek Joe. But this year, Lirio plans to take back the throne. Lirio asserted:

“As for the Natty O, 3x I hoisted that title over my head and that’s on top of the universe, national, continental, and world titles to my name. Every one of them was earned by looking inward and forcing myself into new territories to be the best version of myself.

DJ was told BY ME after his first Olympia appearance that soon he would be just as important to our division as I was. I meant it. But this year, I plan on going back to focusing inward to call myself 4 time.

All respect too every competitor up there, but I’m climbing the mountain this year to come back with crown.”

Follow us on Instagram, Facebook, and Twitter for the latest INBA PNBA news!

About Terry Ramos

As a personal trainer and writer, Terry loves changing lives through coaching and the written word. Terry has a B.S. in Kinesiology and is an ACSM Certified Personal Trainer and ISSA Certified Strength and Conditioning Specialist. He enjoys playing music, reading, and watching films when he's not writing or training.

View All Articles

Primary Sidebar

Get the Latest

Stay informed with the latest news, product reviews, & expert advice.

Popular Reviews

  • best protein powders

    The Best Protein Powder Supplements of 2025 (Tried and Tested)

  • Best Creatine Supplements For Bulking & Muscle Growth of 2025 (Personally Tested)

  • top x pre workout

    The 14 Best Pre-Workout Supplements of 2025 (MD Reviewed)

  • best nitric oxide booster

    Do Nitric Oxide Boosters Work?

Trending Articles

  • female fitness models

    18 Best Butts On The Internet (Updated 2024)

  • ronnie coleman the king workout

    Ronnie “The King” Coleman’s Complete Bodybuilding Workout

  • The Ultimate Mike Mentzer Workout and Diet

  • Chris bumstead's 2024 workout and diet plan

    Chris Bumstead’s 2025 Complete Bodybuilding Workout & Diet Plan

Popular Now

  • best protein powders

    The Best Protein Powder Supplements of 2025 (Tried and Tested)

  • Best Creatine Supplements For Bulking & Muscle Growth of 2025 (Personally Tested)

  • female fitness models

    18 Best Butts On The Internet (Updated 2024)

  • top x pre workout

    The 14 Best Pre-Workout Supplements of 2025 (MD Reviewed)

  • best citrulline supplements

    The Best Citrulline Malate Supplements for Performance and Pump

  • ronnie coleman the king workout

    Ronnie “The King” Coleman’s Complete Bodybuilding Workout

Generation Iron

Generation Iron is the first and only digital network delivering health, fitness, bodybuilding, and strength sports content. We deliver premium content with the biggest names in fitness and provide expert coverage, reviews on top brands, workout tips and trends in the worlds of fitness, health and strength sports.

Strongman Corporation
Vladar

Sections

  • Trending News
  • Original Movies
  • Original Content
  • Supplement Reviews
  • Equipment Reviews
  • Exercise Guides
  • Nutrition Guides
  • Athlete Profiles

More

  • About Us
  • Our Team
  • Our Experts
  • Advertise
  • Franchise With Us
  • Podcasts
  • Power 30
  • Shop

CONTACT

Generation Iron Brands LLC
134 West 29th Street Suite 902
New York, NY 10001
Email: [email protected]

Follow

  • Facebook
  • Instagram
  • X / Twitter
  • YouTube

© 2025 · Generation Iron · Disclaimers · Privacy Policy · Accessibility