Why so serious?

IRON CINEMA – Every Monday we connect you with Generation Iron director Vlad Yudin. Get a first hand look at the entire journey of the bodybuilding industry – ranging from athlete interviews, behind-the-scene looks at major events, and insight into the Generation Iron Fitness Network‘s original shows and films.

When we often talk about bodybuilding going mainstream – we refer to the idea of televising the sport live on TV. On such networks as ESPN, Fox Sports, NBC sports, etc. A big reason why this doesn’t happen (besides drug use) is because the actual competitions look repetitive to a normal person. This is most likely why YouTube bodybuilders who don’t compete are finding a bigger level of popularity – they can keep things personal, exciting, and entertaining.

Calum Von Moger is one such YouTube bodybuilder… but now he is also gearing up to compete in the IFBB. Why the switch? Because Calum wants to destroy the bodybuilding cliche. He wants to bring fun and excitement to pro bodybuilding. We all know that these competitions are exciting for the real fans – but maybe Calum can bridge the gap to a more casual audience. What do you think? Watch my extended Generation Iron 2 interview above where he goes in detail.

– Vlad Yudin