CrossFit has made massive changes to the company model in the past year, and the results are astonishing.
In the health and fitness world, CrossFit is something of an outlier for the extraordinary work the company has been doing to promote genuine health and real fitness among its fans. They’ve also taken steps to protect their consumer base and say no to super conglomerates. In the past year, CrossFit has severed ties with Facebook and Instagram over ethical concerns and extended invitations to the CrossFit Games to amateur athletes.
Facebook and Instagram are two of the largest sources of ad revenue for basically any company, so the move reflected a moral motivation on CrossFit’s part rather than financial one.
In a press release explaining the decision, CrossFit execs explained: “Facebook and its properties host and oversee a significant share of the marketplace of public thought…this mandates a certain responsibility and assurance of good faith, transparency, and due process. CrossFit, Inc., as a voluntary user of and contributor to this marketplace, can and must remove itself from this particular manifestation of the public square when it becomes clear that such responsibilities are betrayed or reneged upon to the detriment of our community.”
But taking a stand clearly hasn’t hurt the bottom line for CrossFit, as this was the first year the CrossFit Games were streamed live on major networks like ESPN and CBS. CrossFit currently operates 13,000 gyms across the globe — that’s more than every Starbucks in the United States.
You can check out some of the best CrossFit workouts for bodybuilders here.
