We need winner diversity.

Every week, Iron Cinema will connect you with Generation Iron director Vlad Yudin. Giving you unprecedented inside access to the creative and physical process behind bodybuilding and fitness. Get a first hand look at the entire journey of the bodybuilding industry – ranging from athlete interviews, behind-the-scene looks at major events, and insight into the Generation Iron Fitness Network‘s original shows and films. This week Vlad sits down with the first ever Classic Physique Olympia champ, Danny Hester, to talk about his journey and his thoughts on bodybuilding’s status in 2016.

The bodybuilding industry is constantly evolving and there is no better depiction of this than the recent addition of the Classic Physique division. This past September saw the first ever Olympia competition for this division – and it also gave us our first ever Classic Physique Olympia champ. But much like the sport as whole evolving, champion Danny Hester is also evolving. He has been competing since 1989 – yet out-shined all of the young guns in a brand new division. I spoke with Hester to get the details on his journey and was surprised to find a very unique outlook on the current way bodybuilding is run. Watch the full interview above.