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News

Equinox and SoulCycle Face Boycott Due to Investor Stephen Ross’ Trump Fundraiser

by Jacob Ladon Published on Aug 8, 2019

This post may contain affiliate links (disclosure policy).

Equinox and SoulCycle are in hot water.

It appears that the popular Equinox and SoulCycle brands are facing a boycott due to their investor Stephen Ross. According to Fox Business, the billionaire and Miami Dolphins owner is throwing a fundraiser in support of President Donald Trump leaving many gym goers angered.


https://t.co/qzOmFwm7YW

— billy eichner (@billyeichner) August 7, 2019

To avoid public scrutiny, Equinox and SoulCylce have decided to distance themselves from Stephen Ross, posting messages on Twitter to assure gym patrons where they stand on the matter.

pic.twitter.com/TDYcT0kG4L

— Equinox (@Equinox) August 7, 2019

A note from our CEO pic.twitter.com/UwxBWR76B0

— SoulCycle (@soulcycle) August 7, 2019

The current political climate is effecting every industries and one wrong move can spell doom for even the most popular of brands.

Generation Iron will continue to follow this story as it develops.

For more news and updates, follow Generation Iron on Facebook, Twitter, and Instagram.

Source: Fox Business

Header image courtesy of Envato Elements

About Jacob Ladon

Jacob Ladon is a staff writer and former amateur bodybuilder. He has been passionate about bodybuilding since he was 15 years old and discovered the joys of training in the gym. He reports and comments on all bodybuilding related matters.

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