Equinox and SoulCycle are in hot water.
It appears that the popular Equinox and SoulCycle brands are facing a boycott due to their investor Stephen Ross. According to Fox Business, the billionaire and Miami Dolphins owner is throwing a fundraiser in support of President Donald Trump leaving many gym goers angered.
— billy eichner (@billyeichner) August 7, 2019
To avoid public scrutiny, Equinox and SoulCylce have decided to distance themselves from Stephen Ross, posting messages on Twitter to assure gym patrons where they stand on the matter.
— Equinox (@Equinox) August 7, 2019
A note from our CEO pic.twitter.com/UwxBWR76B0
— SoulCycle (@soulcycle) August 7, 2019
The current political climate is effecting every industries and one wrong move can spell doom for even the most popular of brands.
Generation Iron will continue to follow this story as it develops.
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Source: Fox Business
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