It appears that the Hafthor Bjornsson world record deadlift challenge is gaining steam.
Hafthor Bjornsson is looking to cement himself in history. While the global health crisis has plagued the world and shut down events, the 2018 World’s Strongest Man is still looking to attempt the 501 kg deadlift.
The deadlift attempt is being sponsored by Rogue Fitness and is to be streamed online.
“Officially announcing @roguefitness as the 501kg title sponsor!!! So excited to have you guys on board. 19 days out from pulling the heaviest deadlift ever pulled in the history of strength sports.”
While many in the strongman community have already been discussing the challenge, it appears that more and more interest is being generated for the event. ESPN is now on board with the deadlift challenge. The major sport programming station will televise the Hafthor Bjornsson deadlift attempt live.
Hafthor Bjornsson was excited to announce the news in a Instagram post.
“I’m so excited to announce that @espn will be broadcasting my world record attempt, live across America! It’s an honour to be able to help bring the sport of strongman forward during such unsure and unprecedented times.”
Will you tune into the Hafthor Bjornsson deadlift challenge on ESPN?
For more news and updates, follow Generation Iron on Facebook, Twitter, and Instagram.
Managing Editor at Generation Iron, Jonathan Salmon is a writer, martial arts instructor, and geek culture enthusiast. Check out his YouTube, Instagram, Twitter, Facebook, and Sound Cloud for in-depth MMA analysis.
Header image courtesy of Instagram
