There were only two rules… no biting and no gouging.

You may have already heard that the director and producer of Generation Iron has a new film coming out this fall. Called The Hurt Business – this documentary goes deep into the violence and pain behind one of the fastest growing and “most taboo” sports in the world. Featuring superstar fighters such as Jon Jones and Ronda Rousey – The Hurt Business might not be exactly up a bodybuilder’s alley. But for anyone who is a an of the in depth discovery behind Generation Iron might find something to like behind the stars of The Hurt Business. If you need a taste of what the sport was like – and how violent it can get – watch this first featured clip from the film below:

For more about bodybuilding news and entertainment… and a few other sports that come close. Stick around the Generation Iron Fitness Network. Let us know what you think about the film in the comments below!