Strength Wars Movie

A new kind of transitional era.

FLEX ON ‘EM – is a weekly show starring Flex Wheeler as he digs deep into the biggest and most controversial topics in the bodybuilding industry. He will also give his expert insight for the most recent bodybuilding news, updates, and events. Flexin’ his decades of experience for enlightening conversation and must-see info.

We seem to be in a transitional era for bodybuilding. The old bodybuilders are either slowly bowing out or steadfastly holding onto their glory (aka Phil Heath). But the new generation of younger bodybuilders don’t seem to be at a place where they can be a real threat. Not yet at least. Is this just a bumpy few years before the next greats or is a bigger problem hitting the industry? Does this new generation expect more for less? And does that affect the quality of our athletes? Flex Wheeler gives his honest opinion in our latest episode of Flex On ‘Em. Check it out above.

The GI Team is here to provide top news and original content for the new generation. The generation of bodybuilders who are pushing the sport to bigger and better places. Join The Movement. Become a part of Generation Iron!