A major shift has occurred in the online bodybuilding landscape.

One of the premiere news sites for bodybuilding, Flex Online has ceased operation as an independent site. Flex online now strictly exists as a subsection of the Muscle & Fitness website. This comes about a year after Men’s Fitness also ended it’s operations as an independent website.

Once companion publications, Flex Magazine and Muscle & Fitness dominated the bodybuilding and fitness landscape since the early 1980s. Flex focused more on hardcore bodybuilding while Muscle & Fitness took a more mainstream fitness approach to their coverage. With the merger of the two online magazines now finalized, Flex Online will continue to live on as a part of Muscle & Fitness.

In a sense, this is the beginning of an end of an era as digital and online publications continue to dominate and crop out the magazine landscape.  It will be intriguing to see where we go from here, but it’s no doubt further proof that times are changing – not just in the bodybuilding industry but the media industry as a whole.

Flex Online was once a mighty name that stood bold on magazine covers. Now it will only be a small header in a subsection of a bigger website.

You can check it out for yourself at the new web address can be found here.

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