Is Mike Rashid the new gift?

The bodybuilding world can be a truly interesting mistress. You just never quite know what you’re going to learn from day to day or week to week. Just last month the bodybuilding world was put on notice by five time Mr. Olympia champ Phil Heath stating that he would be leaving Gifted Nutrition. It was a bit of an interesting case as so many people were unaware of how little Heath had to do with running the supplement brand.

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In the aftermath Heath has gone on to a new supplement company. Ultimate Nutrition is Phil Heath’s new home. But it appears that another bodybuilding personality has stepped up top take over Gifted Nutrition. Mike Rashid has recently joined Gifted Nutrition as it’s new president. Take a look at the statement below from Rashid himself.

“Both will continue to push the envelope in terms of innovation of cutting edge products like B.Y.L.T. by Gifted. We will continue to produce Vegan friendly products like, Alpha Vegan, Superfoods etc. And we also will be steadfast in giving the consumer, and all of our supporters quality content. We want to bring reality to the forefront. I’m sick of sitting on the sidelines and watching the consumer’s intelligence get disrespected by the antiquated ways of most large brands.

Hire a big named athlete, who’s never used the product to pretend that’s the key to an ideal physique. The key to an ideal physique is YOU!!! Is you unlocking what gifts you have been blessed with, with your own discipline, dedication and hard work. The products that we create and provide will not do the job without you putting in the work, creating a lifestyle of health, wellness and mental & physical fitness.. The supplements are a SUPPLEMENT to what you will do on your own!!! It will help, it will add on to what you are doing.

And not only that, ME, MIKE RASHID, will be here with you all on your journey to help as well… I will continue to provide more training protocols… I will continue to provide you with motivation… And I will highlight other athletes to help you all navigate your way to and beyond your goals.. I wont disrespect you all with a bunch of cheesy ads of athletes doing curls. You will see real people, doing real things!!!!”

Marc Lobliner also confirmed the news in a video post on his official YouTube channel explaining that Rashid will still remain president of his own supplement brand ImSoAlpha as well as taking on his new duties at Gifted Nutrition.

What do you think of this new development?

Let us know by hitting up our comments below or head on over to our official Facebook and Twitter.

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