Why do cup stacking competitions get aired over bodybuilding?

One of bodybuilding’s biggest strengths is also it’s biggest weakness. The sport is a niche market which has provided an atmosphere of extremely loyal and dedicated fans and has helped build it up into the titan of entertainment and athleticism that it is today. At the same time, this niche fanbase also leads to a lack of exposure. It’s why you can’t see bodybuilding on ESPN along with football and baseball.

So why is this the case? And what does bodybuilding need in order to rise up and have the mainstream take notice? We’ve reached out to the top pros both past and present to give their take on what bodybuilding needs in order to get out of it’s niche shadow and become something much, much larger. See what titans like Jay Cutler, Phil Heath, and Branch Warren think in the video above.

And don’t forget to subscribe to our official YouTube channel to watch more daily videos like this and catch up on our latest digital shows. Stay pumped.