The Rock and Dany Garcia Announce New Athleticon Event! Could Olympia be in Jeopardy?!

The Rock and Dany Garcia are looking to make big waves in the fitness and bodybuilding industry.

Dwayne ‘The Rock’ Johnson has been pretty busy as of late. Starring in a multitude of box office hits, continuing to grow his media company, and even getting married just last month, The Rock is clearly a busy man.

Despite having so many different things on his plate, it appears that The Rock and his business partner Dany Garcia are looking to take their growing empire to the next level with a new venture.

Rumors have spread that The Rock was planning to throw a major event some time in 2020. Many have even said that the upcoming event could potentially be bigger than the Olympia. Now it seems we have a name and date for The Rock and Dany Garcia’s upcoming event.

In a recent post to Instagram, The Rock and Dany Garcia put the world on notice with their upcoming Athleticon event set for October 2020.

 

View this post on Instagram

 

Imagine if all your fitness, wellness & motivation goals had a beautiful baby with the most inspiring and insanely entertaining event. Welcome to #ATHLETICON! @DanyGarciaCo and I invite you to join us for our epic three day event held in my home state of Georgia – in the great city of Atlanta! Get your families ready and mark your calendars ? cos you will leave this event inspired, motivated & ignited. Join us in my bio. #ATHLETICON OCTOBER 2020 @ATHLETICONATL @Endeavor @SevenBucksProd @SevenBucksCr @tgcmgmt

A post shared by therock (@therock) on Sep 10, 2019 at 6:00am PDT

Do you think this event will change the fitness and bodybuilding world forever?

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Managing Editor at Generation Iron, Jonathan Salmon is a writer, martial arts instructor, and geek culture enthusiast. Check out his Instagram, Twitter and Facebook to keep up with his antics.