New Updates Show The Rock and Dany Garcia’s Athleticon Will be a Game Changer for Bodybuilding

Athleticon is looking to be a real game changer!

Ever since Dwayne “The Rock” Johnson and Dany Garcia announced Athleticon back in September speculation has grown as to how this new event could rival the Olympia. A ton of intrigue has built up since that time and now more information is coming out about the show that is being promoted as a major game changer in the bodybuilding and fitness space.

The Rock released additional information in a new Instagram post featuring himself and Dany Garcia describing the intentions behind the event.

 

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It’s OFFICIAL – the first of its kind ????? Our passion venture known as @athleticonatl goes LIVE this OCTOBER in my home city of ATLANTA! @danygarciaco and myself will bring the very best of/ Athletics. Wellness. Entertainment. All over the course of an EPIC WEEKEND at the GEORGIA WORLD CONGRESS CENTER. I never use the term “Chasing Greatness” lightly, so join us for #ATHLETICON in October and we’ll chase and achieve it – together. Check the link in my bio??for what and who’s coming to our big dance. #Inspire #Motivate #Ignite #ATHLETICON OCTOBER 2020

A post shared by therock (@therock) on Feb 12, 2020 at 6:18am PST

Athleticon will feature events such as NPC Worldwide International World Championships, UFC Fan Experience and so much more. Celebrity appearances are expected by Julianne Hough among many others.

Robin Chang, former head promoter for the Olympia, is now spearheading events for Athleticon and Icon World classic.

As a big time fan of bodybuilding for years, The Rock for has always thought of dipping his toes into promoting and has finally made the leap. According to our sources the former WWE superstar had been negotiating to buy part of the Europa Games. After promoting the Olympia back in 2016 and 2017 The Rock went on and launched Athleticon with Robin Chang.

We also hear that Ford Motor Vehicles is expected to be a major sponsor at the event. The event will undoubtedly rival the Olympia which takes place a month prior and bring on some heavy hitting sponsors.

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Managing Editor at Generation Iron, Jonathan Salmon is a writer, martial arts instructor, and geek culture enthusiast. Check out his Instagram, Twitter, Facebook, and Sound Cloud for in-depth MMA analysis.

Header image courtesy of Instagram