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News

Victor Martinez Launches SuperHero Labz After Leaving MHP

Jon Salmon Managing Editor Generation Ironby Jonathan Salmon Published on Aug 18, 2021

This post may contain affiliate links (disclosure policy).

Victor Martinez is entering a new phase of his career with a new supplement company.

It appears that things are changing for bodybuilding veteran Victor Martinez. The long time popular bodybuilder is entering a new phase of his career. Rather than stepping on stage solely as a competitor, Martinez is looking to get into a new sector of the bodybuilding sphere. That’s right, Martinez has decided to do some more work behind the scenes and has started a new supplement brand.

A long time ambassador for MHP, Victor Martinez had no skin in the game in regards to developing original supplements. Instead he was the face of the company and proudly represented MHP for many years. All that time he spent on under the respected supplement banner, Martinez cultivated his own knowledge on supplements and has decided to throw his hat into the ring. With his tons of experience and knowledge of bodybuilding, there’s no doubt that Martinez will provide some solid products.

New Supplement Brand

The new brand is named SuperHero Labz. The brand launched with a pretty strong opening campaign.

The news is here! We are finally able to announce bodybuilding legend Victor Martinez as an owner of SuperHero Labz. This is massive news considering Victor has been with his previous company nearly his entire bodybuilding career. Now he is taking the next step in his bodybuilding journey – creating a supplement company built for superheroes. SuperHero Labz is not your ordinary supplement company. You will see us at all the bodybuilding shows, in your favorite stores and supporting your favorite events. With Victor’s incredible connection to the bodybuilding world and our team of amazing individuals who do amazing things, superhero will be a household name very soon.

We have been waiting for this moment and are so excited to share the news with customers and Victor’s fans. Oh yeah – we are also running a 50% (YES FIFTY) sale on the entire store. On top of this, we have discounted bundles that give you more value than even 50% off. We want you all to try it before it’s sold out. Once Victor’s ebooks are released, the first customers will be gifted these for showing their support. You won’t be disappointed when you try any of our products from the delicious Muscle Food to the anti-crash preworkout

 

View this post on Instagram

 

A post shared by SuperHero Labz (@superherolabz)

Premiere Products

The products SuperHero Labz will provide range from vitamins to pre-workout. The Pre-Workout Anti-Crash product is one of the premiere supplements:

“This pre workout is not made to overwhelm you with the jitters and give you a placebo effect. We don’t need to fill you with toxic stuff like that. What we need to do, though, is give you a preworkout that makes sure you are getting to your full potential. So, we created a formula that gives you a crazy pump and great focus. This preworkout is designed in such a way that you won’t have an awful crash or have to rush to the restroom in the middle of your workout. We never hide anything, so whatever you see on the bottle, you get. Our ingredients come from high line sources, so you will not have any crashing or disgusting side effects.”

T-Booster Strength Formula


BCAA 2:1:1 Balance


A New Phase for Victor Martinez

Victor Martinez posted a long form video on his Instagram page. He explained his intentions and plans for the future, why he left MHP and why he decided to start SuperHero Labz.

New beginnings start with making big choices. Thank you everyone that stood by me all these years and continue on doing so.

 

View this post on Instagram

 

A post shared by Victor Martinez (@dominicandominator)

It’s a new era for Victor Martinez and it appears to be a bright chapter in the making. The Generation Iron team is excited to see how far SuperHero Labz can go.

For more news and updates, follow Generation Iron on Facebook, Twitter, and Instagram.


Managing Editor at Generation Iron, Jonathan Salmon is a writer, martial arts instructor, and geek culture enthusiast. Check out his YouTube, Instagram, Twitter, Facebook, and Sound Cloud for in-depth MMA analysis.

Jon Salmon Managing Editor Generation Iron

About Jonathan Salmon

Managing editor of Generation Iron, Jonathan Salmon is a writer, martial arts instructor, and geek culture enthusiast. He has been writing about bodybuilding, combat sports, and strength sports for over 8 years. Check out his YouTube, Instagram, Twitter, Facebook, and Sound Cloud for in-depth MMA analysis.

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