After The Passing of Rich Piana, Eric “Viking” Hinckley Leaves 5% Nutrition

Viking is leaving 5% Nutrition.

The sudden passing of Rich Piana has rocked the bodybuilding world in a way that no one could have anticipated. While he may have been a controversial figure in the industry, Rich Piana was loved by many fans, friends, and family. One such individual is Eric “Viking” Hinckley, a mixed martial artist who has been apart of Rich Piana’s supplement brand, 5% Nutrition. Now it seems that Viking is making the decision to leave the company.

The Instagram post below illustrates Viking’s decision. Take a look to see more of details from Viking himself.

I’M GOING TO BE GOING LIVE around 6pm my time here in Southern Cali where it all started! Don’t worry for my peeps in different time zones, im gonna be sure to do another one just for u in case u can’t see this one, I got u too! Gonna talk about y i left 5%, so If u have questions for me feel free to ask them, but be open to my answers cuz “VIKING DON’T CANDY COAT SHIT” just know that AS LONG AS THIS MAN HERE EXCEPTED AND RESPECTED HOW I ROLLED AND STILL WANTED ME BY HIS SIDE BEFORE HE PASSED, THATS ALL THAT MATTERED, AIN’T NOBODY OR NO COMPANY NO MATTER WHO THEY R OR HOW BIG THEY R, GONNA TELL ME WHO I CAN AND CAN’T BE DOWN WITH!!!! ESPECIALLY ONE THAT I HAD A BIG HAND IN GETTING STARTED! Hey or if u just want to say what’s up, anyone who has gotten to know how I am with my peeps, should know I would just love to hear from them, even if its a simple hello! MUCH RESPECT the ones that remain down with me i got u too, and FUCK whoever is not anymore, cuz of me leaving and anyone whos loyalty is too some free supps, and is gonna be controlled and follow ultimatums from others cuz of personal reasons! Look it ain’t about loyalty to this man, cuz i was the most loyal of all, and still down with whom ever I wanted to be! Just be sure to stay the fuck out my way!!!! ?VIKING OG?

A post shared by I WOKE UP IN MONSTERMODE (@viking_og5percent) on

There’s no doubt that a major reason for Viking leaving the brand is the passing of his good friend Rich Piana. What do you think comes next for Viking?

Let us know in the comments below. Also, be sure to follow Generation Iron on Facebook and Twitter.

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