• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
Generation Iron

Generation Iron Fitness & Strength Sports Network

  • Movies
  • Original Content
  • Reviews
    • Supplements
      • Pre-Workout
      • Fat Burners
      • Testosterone Boosters
      • Creatine
      • Protein
      • BCAAs
      • Multivitamins
      • Omega-3
      • Joint Supplements
      • Super Greens
      • Meal Replacement
    • Recovery
      • Best Cold Plunges
      • Best Saunas
      • Best Foam Rollers
      • Best Massage Guns
    • Programs
      • Best Online Workout Programs
      • Best Workout Streaming Services
      • Best Home Workout Programs
  • Equipment
    • Cardio
      • Treadmills
      • Best Exercise Bikes
      • Best Stair Climbers
    • Fitness Accessories
      • Best Apparel
      • Best Gym Bags
      • Weightlifting Shoes
    • Strength
      • Best Dumbbells
      • Best Barbells
      • Best Kettlebells
      • Best Squat Racks
      • Best Weightlifting Belts
      • Best Home Gym Equipment
      • Complete Home Gyms
    • Training
      • Best Knee Sleeves
      • Best Wrist Wraps
      • Best Weightlifting Wraps
      • Best Weightlifting Gloves
  • More
    • About Us
      • Our Team
      • Our Experts
    • Advertise
    • Franchise With Us
    • Exercise Guides
    • Athlete Profiles
    • Podcasts
    • Power 30
    • Bodybuilding Awards
    • Supplement Awards
  • Shop
Bodybuilding

3 More INBA PNBA Natural Bodybuilding Athletes Sign Multi-media Contract

by Terry Ramos Updated by GI Team on Feb 17, 2025

INBA PNBA athletes sign multi-media deal
This post may contain affiliate links (disclosure policy).

Brandon Lirio, Derek Joe, and Marc Cheatham are the next three INBA PNBA natural athletes to sign a multi-media contract with Generation Iron, INBA PNBA, and Iron Man Magazine. 

The INBA PNBA is making big moves in the natural bodybuilding realm. They’re signing a wave of natural bodybuilding athletes to multi-media contracts and recently signed three more – Brandon Lirio, Derek Joe, and Marc Cheatham. Each athlete has accepted a multi-media deal with Generation Iron, INBA PNBA, and Iron Man Magazine. The three new INBA PNBA athletes who signed expressed their feelings on Instagram (IG). Here’s what each of them had to say below.

Brandon Lirio’s statement:

“I’m so excited about this new opportunity for natural bodybuilding! 

Thank you to both @ironmanmagazine and @generationiron for the incredible honor of being one of the natural athletes selected for a multi-media deal to showcase the base the sport has to offer!”

Derek Joe’s statement:

“This is huge, guys. This is a big deal. Not just for myself, but for natural athletes all over the world. This is the first time in history that we’ve had this opportunity as natural athletes.”

Marc Cheatham’s statement:

“I’m pumped for this opportunity! 

This past year was great and it feels good to be rewarded like this from all the work I put in

Looking forward to this partnership and continuing to grow in the world of natural bodybuilding with @inbapnbaglobal_officiaL”

Derek Joe is the reigning 2021 Natural Olympia Classic Physique champ, so it’s no surprise that he signed. Brandon Lirio is a 3x Natural Olympia champion and PNBA Pro Hall of Famer. And Marc Cheatham is a rising star who placed in the top 6 in his first Natural Olympia at 2021 Natural Olympia. 

The INBA PNBA is changing the game of natural bodybuilding and expanding it through innovative new bodybuilding categories and bringing more attention and benefits to natural athletes. The INBA PNBA stated that the contract is:

“An opportunity for a natural bodybuilding athlete to acquire renown and recognition in the sport of Natural Bodybuilding, exploiting Association’s promotional campaign via the Iron Man Magazine, news and events, and the Generation Iron platform.”

Why Is This Big News? 

Well, for starters, as Derek Joe stated, this is a big deal for natural athletes, and it’s the first time in the history of natural bodybuilding that this has ever been done. The INBA PNBA has been around since 1988, and it’s been growing ever since. They’re in over 60 countries. 

Signing allows athletes to develop in their natural bodybuilding careers. In addition, they’ll get help with promotion and brand building – digital media write-ups, social media posts, and photoshoots. Athletes will also get the opportunity for special guest appearances, posing, and seminar sessions. Moreover, the signed athletes will receive Iron Man Magazine nutrition ads and endorsements.

INBA PNBA athletes who earn a contract are looking for professional growth opportunities and are in good standing with the league. Furthermore, they’ve agreed to in-season and off-season drug testing abiding by the most demanding drug-testing standards – World Anti-doping Agency (WADA), the standards the Olympics use. 

Generation Iron would like to congratulate Brandon Lirio, Derek Joe, and Marc Cheatham for signing with us and the INBA PNBA and Iron Man Magazine team. We’re excited about what’s to come!

Follow us on Instagram, Facebook, and Twitter to stay tuned in with INBA PNBA athletes!

About Terry Ramos

As a personal trainer and writer, Terry loves changing lives through coaching and the written word. Terry has a B.S. in Kinesiology and is an ACSM Certified Personal Trainer and ISSA Certified Strength and Conditioning Specialist. He enjoys playing music, reading, and watching films when he's not writing or training.

View All Articles

Primary Sidebar

Get the Latest

Stay informed with the latest news, product reviews, & expert advice.

Popular Reviews

  • best protein powders

    The Best Protein Powder Supplements of 2025 (Tried and Tested)

  • Best Creatine Supplements For Bulking & Muscle Growth of 2025 (Personally Tested)

  • top x pre workout

    The 14 Best Pre-Workout Supplements of 2025 (MD Reviewed)

  • Performance Lab SPORT BCAA

    The Best BCAA For Bodybuilding Health & Performance Goals

Trending Articles

  • female fitness models

    18 Best Butts On The Internet (Updated 2024)

  • ronnie coleman the king workout

    Ronnie “The King” Coleman’s Complete Bodybuilding Workout

  • The Ultimate Mike Mentzer Workout and Diet

  • Chris bumstead's 2024 workout and diet plan

    Chris Bumstead’s 2025 Complete Bodybuilding Workout & Diet Plan

Popular Now

  • best protein powders

    The Best Protein Powder Supplements of 2025 (Tried and Tested)

  • Best Creatine Supplements For Bulking & Muscle Growth of 2025 (Personally Tested)

  • top x pre workout

    The 14 Best Pre-Workout Supplements of 2025 (MD Reviewed)

  • female fitness models

    18 Best Butts On The Internet (Updated 2024)

  • best citrulline supplements

    The Best Citrulline Malate Supplements for Performance and Pump

  • ronnie coleman the king workout

    Ronnie “The King” Coleman’s Complete Bodybuilding Workout

Generation Iron

Generation Iron is the first and only digital network delivering health, fitness, bodybuilding, and strength sports content. We deliver premium content with the biggest names in fitness and provide expert coverage, reviews on top brands, workout tips and trends in the worlds of fitness, health and strength sports.

Strongman Corporation
Vladar

Sections

  • Trending News
  • Original Movies
  • Original Content
  • Supplement Reviews
  • Equipment Reviews
  • Exercise Guides
  • Nutrition Guides
  • Athlete Profiles

More

  • About Us
  • Our Team
  • Our Experts
  • Advertise
  • Franchise With Us
  • Podcasts
  • Power 30
  • Shop

CONTACT

Generation Iron Brands LLC
134 West 29th Street Suite 902
New York, NY 10001
Email: [email protected]

Follow

  • Facebook
  • Instagram
  • X / Twitter
  • YouTube

© 2025 · Generation Iron · Disclaimers · Privacy Policy · Accessibility