Your weekly update on all things supplements.

This time around in news of the week we’ve got a number of exciting developments from brands in the supplement industry, although nothing overly big in terms of entirely new releases. That is except for Swole O’Clock, who introduced its made-to-order Royal Swole watch that’ll cost you $250,000 a piece.

Seth Feroce’s Axe and Sledge previews its line of supplements

Seth Feroce and his new company Axe and Sledge Supplements finally released a preview of their upcoming products. While it didn’t confirm the ingredients of any of the formulas, it did reveal the five types of supplements the brand plans on starting out with.

Optimum Nutrition’s light and crispy Protein Crunch protein bar

The veteran supplement company, Optimum Nutrition has launched a new protein bar down under in Australia and New Zealand. It is a rice krispie style bar called Protein Crunch, providing 20g of protein for a total of 221 calories.

Royal Swole is Swole O’Clock’s $250,000 made-to-order masterpiece

The bodybuilding watch brand Swole O’Clock has introduced its most impressive release to date, the Royal Swole timepiece. It is an incredible watch made with 1kg of 18k solid gold, features unique tourbillon movement, and will cost you $250,000.

Marc Lobliner agrees to charity boxing match with That1LegMonster

After his fight plans didn’t work out with Furious Pete, Marc Lobliner of MTS Nutrition and Tiger Fitness has found an opponent in KC Mitchell, also known as That1LegMonster. They will be going head to head in a boxing match for charity on July 20th.

Come up with the next Total War flavor and win $1,000 cash

Redcon1 has launched a promotion where you can win $1,000 cash and your name, hashtag, or handle on a tub of its pre-workout Total War. All you have to do is submit a creative flavor idea to the brand, and if your idea gets picked, you’ll win the grand prize.

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