The very best of bodybuilding and Generation Iron in 2024
Where does 2024 fit in the legacy of bodybuilding as a sport and culture? This year has proven itself to be a prestigious one, in part by marking the 60th anniversary of the Mr. Olympia competition.
And some truly shocking and dramatic moments happened to emphasize such a landmark year. Derek Lunsford was dethroned of his Mr. Olympia title – making way for a new champion in the form of Samson Dauda. Chris Bumstead also announced his retirement from professional bodybuilding, but not before leaving his mark one last time cementing a sixth an final victory at the Olympia.
On the other hand, some things remained the same. Nick Walker missed yet another Olympia competition. This time not due to injury but perhaps caused by the fallout of last year’s muscle tear. He simply felt that his physique was not in the right place to succeed on the Olympia stage.
For Generation Iron, four new films were released bringing even more perspectives and aspects of strength and fitness to the mainstream. Code Red: Diaries Of Madness examined the intersection of “normal people” lifestyle and competitive bodybuilding as entrepreneur Cristy Nickel attempted to transform her physique in six months to compete. Robby Robinson’s Blueprint shed light on an often overlooked Golden Era legend, Robby Robinson, and the fitness blueprint that has kept him with an exceptional physique at 78 years old.
Aging Evolution collected dozens of interviews across all creeds of fitness, athletes, doctors, and scientists, to revolutionize feeling young well into old age. And lastly, The Raw Story, explored the origins of Chris Bumstead and his unstoppable team – showcasing his rise to bodybuilding excellence as well as in business with the birth of Raw Nutrition.
To celebrate a brand new year, Generation Iron is reflecting back at it’s biggest moments of 2024 as well as a look at what’s to come in the new year. You can check out our recap sizzle video above.
The Raw Story
A documentary delving into the journey of bodybuilding superstar Chris Bumstead, as he expands beyond the bodybuilding stage to create one of the fastest growing companies in health and fitness, RAW, alongside renowned bodybuilding coach Matt Jansen and accomplished entrepreneur, Dom Iacovone.
The film explores the five-time Mr. Olympia Classic Physique champion’s evolution from athlete to entrepreneur and takes viewers behind the scenes into the growth of RAW. With their unyielding commitment to excellence – Bumstead, Jansen, and Iacovone overcome many obstacles and form an incredible bond while going through the growing stages of their team.
The story aims to inspire others to push beyond limits and showcases the intersection of sports, business, and passion in the world of fitness and nutrition. All while Bumstead is focused on solidifying his name as one of the greatest athletes in the world by competing for another Olympia title.
You can watch The Raw Story on all major digital platforms below:
Robby Robinson’s Blueprint
Once hailed as a trailblazing bodybuilding icon, Robby Robinson vanished from the limelight, leaving behind a legacy overshadowed by time. But now, at 77, he’s staging a jaw-dropping return to the spotlight, defying age with a physique that defies logic.
Delve into Robby’s remarkable journey from a tumultuous past to his triumphant return, as he unveils the truth behind the muscle and the man. For the first time ever, the real Robby Robinson is ready to be shown to the world as he should have been known in his prime. His greatest impact not yet behind him but instead about to unfold by reshaping the very blueprint of the fitness industry.
You can watch Robby Robinson’s Blueprint on all major digital platforms below:
Stream or download Robby Robinson's Blueprint on digital.
Code Red: Diaries Of Madness
A documentary following retired boxer and celebrity nutritionist Cristy “Code Red” Nickel’s remarkable comeback to competitive bodybuilding at 46 years old. The documentary explores her intense preparation, struggles, and relearning the sport.
It delves into her inspiring journey from poverty to millionaire and analyzes the contrast between bodybuilding and general weight loss. Simultaneously managing her thriving company, the film showcases Cristy’s dedication to transforming lives, providing a powerful testament to resilience and empowerment.
You can watch Code Red: Diaries Of Madness on all major digital platforms below:
Stream or download Code Red: Diaries Of Madness on digital.
Aging Evolution
Aging Evolution represents the reality of what is possible and achievable whether you are an elite athlete or a wellness enthusiast wanting to excel and step up your fitness game at any age. This documentary explores the secrets, technologies, and strategies behind feeling young and staying fit and healthy as we age.
Including interviews with Mark Cuban, Brooke Burke, Lou Ferrigno, among others – enter into a world that transforms the perception of our relationship to fitness and how we expect to age.
You can watch Aging Evolution on all major digital platforms below:
What To Expect In 2025 & Beyond
Generation Iron always aims to pursue bigger and more expansive projects year over year – and that much is certainly true as we head into 2025. Generation Iron is actively in production on over 15 feature film projects that expect to release on digital this year and beyond.
This includes the highly anticipated documentary Dream Big: The Olympia Story. filmed over the course of 2024 as part of the 60th anniversary, this documentary will chronicle the entire history of the most prestigious event in the world of bodybuilding as well as the recent top athletes all vying to become the next Mr. Olympia.
But that’s just the tip of the iceberg of feature documentaries coming soon. Fans can expect other announcements incoming including a brand new wrestling documentary exploring the world of Canadian hardcore wrestling; an inside look into the world of Mexican bodybuilding with the upcoming doc Mexico Fit; as well as exploring the world of competitive eating via one of the biggest rising stars – James Webb.
Ranging from fitness coaching, wrestling, competitive eating, wellness influencers – and of course bodybuilding proper – expect to see the world of strength sports and entertainment media open bigger than ever before.
Wrap Up
With a new year comes the beginning of a new chapter for all of us here at Generation Iron – and perhaps a new chapter for bodybuilding as a whole. Only time will tell what surprises we have in store but we are excited to take the bodybuilding world on a journey towards bigger and better things in 2025. Check out our “best of” video showcasing our biggest moments in 2024 and a sneak preview of what is to come in 2025 above!
