The partnership will catapult LSR’s rebranding campaign efforts.
Liquid Sun Rayz (LSR), a leader in competition sunless tanning has signed with Generation Iron Network, a prolific fitness media company. The partnership will catapult LSR’s rebranding campaign efforts.
Liquid Sun Rayz , an international company, was established in 2005 by Marilyn Spatola. Spatola’s passion for healthy skin motivated her to create a world-class product with all skin types in mind. Her cutting edge bronzers are quickly becoming the go to sunless tanning product for competitive bodybuilders and fitness models. The bronzer’s intense, physique-defining color is revered during competition for its highly reflected nature. LSR sponsors a wealth of world class athletes that includes 4 x time Ms. Physique Olympia, Juliana Malacarne (Brazil); 3 x time Ms. Bikini Olympia, Ashley Kaltwasser; Fabian Mayr (PCA/NABBA) and Mr Universe; Juan Morel, New York Pro Champion (2015); and Candice Lewis-Carter, Arnold Classic Figure Champion (2017).
The Generation Iron Network is a leading publisher and provider of original programming within the bodybuilding, fitness and MMA realm. Releasing feature length films and docu-series worldwide in theaters, ESPN, Netflix, Amazon and digital VOD. The network prides itself on showcasing athletes and their stories beyond sports. Generation Iron is excited to showcase a new side of LSR and their importance to the bodybuilding and fitness industry.
October and November are months steeped in fitness competitions, making this partnership with Generation Iron perfect timing. The companies are excited to announce an official roll out during the Kentucky Muscle with Promoter, Brent Jones, October 27-28 in Lexington, KY. The industry is already buzzing about the pairing of the two industry giants. LSR General Manager, Pamela McMullen states she is looking forward to the exposure that Generation Iron will provide for LSR.
About Liquid Sun Rayz
Liquid Sun Rayz is an international company established in 2005 by Marilyn Spatola and provides a world-class product with all skin types in mind. LSR’s cutting edge bronzers are quickly becoming the go-to sunless tanning product for competitive bodybuilders and fitness models. LSR sponsors a wealth of world class athletes that includes 4 x time Ms. Olympia Physique, Juliana Malacarne (Brazil); 3 x time Ms. Olympia Bikini, Ashley Kaltwasser; Fabian Mayr (PCA/NABBA) and Mr Universe; 4 x Olympia Physique, Heather Grace, 3rd in the world.
About Generation Iron Network
Generation Iron Network is the first digital network broadcasting original video content for all things bodybuilding and MMA. The network covers premiere contest coverage, news and cutting edge original shows – the network’s vision is to deliver all aspects of bodybuilding and MMA instantly to fans across the globe. No limitations. No missed opportunities. Just pure groundbreaking bodybuilding, fitness and MMA. A division of The Vladar Company.