Set for a May 2, 2025 release, Fitrepreneur explores Phil Graham’s rise from adversity to becoming a global force in fitness and entrepreneurship.
Generation Iron Network has officially dropped a new trailer for its upcoming documentary Fitrepreneur, a powerful new film starring Phil Graham – known across the industry as “The Tony Robbins of Fitness.” The trailer also has revealed that the documentary will premiere May 2, 2025, on Apple TV, Amazon Prime, and Google Play.
Directed by Vlad Yudin and produced by Edwin Mejia Jr., Fitrepreneur dives deep into the personal and professional journey of Phil Graham, while exploring the growing impact of artificial intelligence (AI) on the fitness world. The film promises to be a timely reflection on how fitness professionals can adapt and thrive in an era of digital disruption.
Phil Graham: Overcoming Adversity, Building an Empire
Hailing from Ireland, Phil Graham’s story is grounded in resilience. Diagnosed with diabetes at a young age due to poor eating habits, Graham used his diagnosis as fuel to take control of his health. This pivotal moment led him into the world of bodybuilding, where he quickly built a reputation for both his physique and his knowledge.
After earning success as a competitive athlete, Graham turned his focus toward fitness coaching, eventually founding a thriving consultancy business. Today, he mentors fitness professionals around the world, helping them build profitable, sustainable businesses in a crowded and constantly evolving industry.
Fitrepreneur: Fitness Meets Artificial Intelligence
As AI-powered tools revolutionize the way we work, communicate, and train, Fitrepreneur positions itself at the crossroads of innovation and tradition. The documentary follows Graham as he explores the rise of AI in fitness, from algorithm-based training platforms to virtual coaching systems.
Instead of resisting change, Graham leans in—traveling the globe, meeting industry experts, and testing new technologies to understand how AI can enhance, not replace, the human connection that drives true transformation in health and fitness.
Why Fitrepreneur Matters
Fitrepreneur is more than a biography—it’s a wake-up call for fitness professionals. The film tackles pressing questions about how trainers, coaches, and entrepreneurs can stay relevant in a digital-first world. It also serves as a roadmap for those looking to scale their impact, embrace new tools, and future-proof their careers.
With production led by a team known for acclaimed documentaries like Generation Iron, this film is poised to become a must-watch for anyone serious about the business of fitness.
When and Where to Watch
Fitrepreneur officially launches on May 2, 2025, and will be available to stream on all major platforms:
- Apple TV
- Amazon Prime
- Google Play
Whether you’re a gym owner, online coach, or simply passionate about fitness, Fitrepreneur is a front-row seat to the future of the industry. Phil Graham’s story is a reminder that resilience, innovation, and vision are the cornerstones of true success—both in business and in life.
Stay tuned to Generation Iron for exclusive clips, interviews, and more leading up to the release of Fitrepreneur. To learn more on how to watch you can head to the official Fitrepreneur landing page right here.
