The Rich Piana’s vs the Phil Heath’s.

GENERATION IRON 2 – starring Kai Greene, Calum Von Moger, and Rich Piana premieres in theaters, DVD, & VOD on May 12th. You can pre order today for DVD & VOD and get a special discounted price. Deal ends May 12th.

Social media has changed the way bodybuilding works. What was once 100% dependent on the competitions and magazines for exposure… now can rely on Instagram, YouTube, Facebook, and Twitter to be known. Some bodybuilders – such as Rich Piana – don’t even need to compete in order to earn a living through their massive physique.

But is this a good or bad change for the industry? This is still a transitional time for social media’s place in bodybuilding. Will it make the sport stronger? Or water it down? Watch this brand new exclusive clip from Generation Iron 2 where greats such as Rich Gaspari, Jay Cutler, Lee Haney, and others debate this ever growing topic.