The Rich Piana’s vs the Phil Heath’s.

GENERATION IRON 2 – starring Kai Greene, Calum Von Moger, and Rich Piana premieres in theaters, DVD, & VOD on May 12th. You can pre order today for DVD & VOD and get a special discounted price. Deal ends May 12th.

Social media has changed the way bodybuilding works. What was once 100% dependent on the competitions and magazines for exposure… now can rely on Instagram, YouTube, Facebook, and Twitter to be known. Some bodybuilders – such as Rich Piana – don’t even need to compete in order to earn a living through their massive physique.

But is this a good or bad change for the industry? This is still a transitional time for social media’s place in bodybuilding. Will it make the sport stronger? Or water it down? Watch this brand new exclusive clip from Generation Iron 2 where greats such as Rich Gaspari, Jay Cutler, Lee Haney, and others debate this ever growing topic.

The GI Team is here to provide top news and original content for the new generation. The generation of bodybuilders who are pushing the sport to bigger and better places. Join The Movement. Become a part of Generation Iron!