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Goob Goes Undercover To Expose Kratom 7-OH | The Goob Show

Derek Dufour Digital Manager Generation Ironby Derek Dufour Published on Aug 1, 2025

This post may contain affiliate links (disclosure policy).

Goob straps up with a wire and hidden camera to expose the extreme dangers of the trending substance 7-OH

This week on The Goob Show, John Dorsey (aka Goob) dives headfirst into the wildest, most controversial headlines shaking up the world of fitness, bodybuilding, and gym culture. From a divisive crossover in a recent bodybuilding show that has athletes and judges rolling their eyes, to an undercover exposé on a dangerous new street-legal supplement that’s being sold like candy at gas stations, Goob pulls no punches.

Here’s a brief breakdown of the topics discussed this week:

  • Are division crossovers watering down the sport of bodybuilding and making it look more amateur?
  • Kratom vs 7-OH: A new extreme addiction for Americans on the horizon? Goob goes undercover.
  • Sacha Baron Cohen gets ripped. Goob reacts.
  • Stefi Cohen reunites with her allegedly abusive ex.

You can watch the full episode of The Goob Show above. Keep reading for a more detailed breakdown of Goob’s latest takes. Let’s dive in!

The Issue with Crossover Athletes

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A post shared by BTS TV (@beyondthestagetv_)

While crossovers between divisions in bodybuilding aren’t inherently bad, Goob makes it clear that a recent particular instance looked forced and unnatural. The athlete didn’t fit the wellness division’s criteria, and the performance came across as awkward, which in turn made the judging process feel like a joke.

According to Goob, the reason behind this crossover wasn’t competitive ambition—it was strategic padding. In NPC and IFBB contests, a competitor cannot earn a pro card unless their division has at least five competitors. This leads to a common workaround: competitors jumping into other divisions to boost numbers, essentially helping their friends become eligible for a pro card.

Goob doesn’t mince words: he sees this as damaging to the sport’s professionalism. Making the sport look more amateur and for the world to take it less seriously.

He compares this to other recent issues plaguing the sport, like unfit competitors entering contests or posing routines that veer into absurd performance art rather than showcasing physique. These incidents have one thing in common—they undermine the credibility of bodybuilding as a serious, disciplined sport.

Dilution vs. Expansion

The episode raises an important philosophical question: Is this flexibility hurting or helping the sport? On one hand, more openness attracts new athletes and keeps divisions alive. On the other, it blurs the standards and turns bodybuilding into a participation trophy event.

Goob argues that the current trend is pushing bodybuilding away from elite sport status and toward spectacle over substance. When competitors enter divisions they’re clearly unsuited for, the integrity of the judging—and the achievements of serious athletes—get compromised.

The Synthetic Kratom Crisis: Goob’s Undercover Investigation

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A post shared by John Dorsey (@goob_u2)

In one of the most explosive segments of the episode, Goob talks about his undercover investigation into a new product called 7-OH—a high-concentration, synthetic version of Kratom being sold over the counter at gas stations and drug stores.

Dubbed casually as “gas station heroin,” 7-OH is marketed as an intense, legal way to get an opioid-like high. Goob suspected it was shady, but what he found was beyond his expectations.

Inside the Expo: Shocking Openness

Equipped with a hidden mic and camera, Goob attended a supplement expo where 7oH was being promoted. What shocked him most was how open the vendors were about the product’s addictive nature.

“They were calling it ‘over-the-counter opioids’ and bragging about how addictive it is. Not in secret—right in the open.”

One vendor even referred to the product as being for “junkie customers.” The implication? They’re well aware of what they’re selling and they’re fine with it—as long as it’s still legal.

A Dangerous Legal Loophole

Like Kratom, 7oH is not FDA-approved but also not banned. That means it’s technically legal to sell, despite being physically addictive and dangerous, with withdrawal symptoms that mimic those of opioids.

While Kratom has already faced scrutiny for its addictive potential, 7oH represents an even more potent threat. Goob is urging the FDA and policymakers to step in before it escalates into a full-blown health crisis.

He ends the segment by teasing a follow-up video that’s currently in production—one he promises will be “explosive” and bring even more dirt to light.

Sacha Baron Cohen’s Physique: Revenge Body or Marvel Prep?

Next, Goob weighs in on the viral photos of Sacha Baron Cohen’s shredded physique, which surfaced after his recent divorce. The transformation comes as the comedian preps for a new role in the Marvel Universe.

While impressive for a 50-something comedian, Goob keeps it real: by bodybuilding standards, the physique isn’t mind-blowing. But because Cohen is famous for his goofy characters, the internet jumped on the “Sacha gets ripped” bandwagon.

It’s less about the physique and more about the contrast—the guy who once played Borat now looks like he could bench-press you.

Stefi Cohen’s Controversial Reunion

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A post shared by John Dorsey (@goob_u2)

Goob wraps up the episode with a disappointing update on Stefi Cohen, a world-record-holding powerlifter and influencer. After allegations surfaced of physical assault by her now ex-boyfriend (and police reports confirmed the incident), it seems the two are back together—and the charges were dropped.

Goob doesn’t condemn Stefi, but he expresses clear concern.

“She’s one of the most talented strength athletes out there. She should be locked in on her career—not pulled into drama like this.”

While he acknowledges that personal life is personal, the move feels like a setback for someone who could be a role model in women’s sports.

Wrap Up

This episode of The Goob Show highlights a central tension in the fitness world right now: professionalism vs. popularity.

  • The bodybuilding crossover fiasco shows how rules are bent to protect eligibility over excellence.
  • The 7-OH investigation exposes the dangers of legal gray zones in the supplement industry.
  • And the celebrity physique stories prove that viral moments often overshadow true achievement.

Goob keeps calling it like it is—and that’s why his platform continues to grow.

Stay tuned for his upcoming exposé on 7-OH—he promises it will shake things up even more than this week’s revelations.

Derek Dufour Digital Manager Generation Iron

About Derek Dufour

Derek Dufour has been managing all digital operations on the Generation Iron Network for over six years. He currently manages a team of editors, writers, and designers to provide up-to-date content across the GI Network.

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