Kayla Itsines – The Fitness Mogul
Kayla with her 11 million followers on Instagram is one of the biggest internet fitness celebrities. Through her Bikini Body Guide (BBG), Itsines has helped thousands of women reach their fitness goals.
Itsines (pronounced it-seen-ess) didn’t have a clue about Instagram before her cousin asked her to post her clients’ transformation pictures on the platform. Kayla teaches her followers to overlook the number on the scale, and focus on becoming strong.
Itsines was born on 21st May 1991 in Australia. While she loved playing sports growing up, she wasn’t interested in fitness, and the gym overwhelmed and intimidated her.
Kayla gathered the courage to step into the gym when her sports coach asked her to start somewhere. To her surprise, she didn’t find working out with weights intimidating, and on the contrary, enjoyed it.
Finding Her Calling
The more time Kayla spent training in the gym, the more her passion for fitness grew. It was not long after joining the gym that Itsines gave up her original plan of becoming a beauty therapist.
With her newly-found calling, Kayla started studying to become a Master Trainer at the Australian Institute of Fitness. Soon after her graduation, she found a job as a trainer at a gym in Adelaide.
With time, Kayla’s clients started seeing results and her cousin asked her to post the before and after pics of her clients on Instagram. Within a few months, Itsines’ posts started going viral and people started asking her for training advice.
As her follower count grew, Kayla identified the opportunity and worked hard on building her brand. All her efforts paid off and she successfully established herself as an authority in the female fitness industry.
As Kayla’s popularity grew, many people started asking her to organize meet-ups. As always, she listened to them and organized a world tour where she organized free fitness boot camps for everyone attending.
Kayla relies on aerobic exercises to help her clients achieve their goals. She always focuses on the goals of other people as opposed to her own. Itsines has built a community where people help each other on their journey towards success.
Keeping It Real
Kayla Itsines is one of the most humble people you’ll come across in the fitness industry. She admits that she’s nervous to meet the girls who follow her programs because she follows their journey to health on Instagram and Facebook intensively.
Kayla routinely shares her workout plans on Instagram for her fans to follow. She’s one of the few people in the fitness industry who keeps her fans as her priority. We wish her the best for her future endeavors.
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