What do you see when you look at a bodybuilder?

Kai Greene is able to take the intangible and express them powerfully – both with his muscle and his words. That’s what makes him so unique in this industry. It’s no secret that bodybuilding has a tough time finding a mainstream audience but it might all be because of the way we first look at bodybuilders. In our latest extended scene from the Generation Iron film, Kai Greene explains that if we change our perception of what massive muscle actually means – what it actually stands for – then we can make the first step towards appreciating the sport of bodybuilding as a whole. Check it all out in the video above.

[wptouch target=”mobile”][/wptouch]
[wptouch target=”non-mobile”][/wptouch]

Make sure to hit up our official Generation Iron forums and discuss your thoughts on bodybuilding’s place in mainstream culter – and don’t forget to subscribe to our YouTube channel for updates on our daily videos. Stay pumped.

GI Team
The GI Team is here to provide top news and original content for the new generation. The generation of bodybuilders who are pushing the sport to bigger and better places. Join The Movement. Become a part of Generation Iron!