MASSIVE JOE: GENERATION IRON AMPLIFIED PHIL VS KAI

A rivalry hyped by film.

Straight from The Vault: Australian and YouTube fitness icon Massive Joe met up with us at the GI booth over Olympia weekend to talk about what it was like when Generation Iron premiered in Australia. He also breaks down how the film changed the landscape for the new generation of bodybuilding. Specifically the Kai Green and Phil Heath rivalry that has now boiled into new and entertaining heights. Watch the full video above.

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