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Originals The Mike O'Hearn Show

Big Ron Jones Exposes Fitness Scams: What Content Creators Don’t Want You To Know | The Mike O’Hearn Show

by Derek Dufour Published on Mar 22, 2024

This post may contain affiliate links (disclosure policy).

Big Ron Jones distinguishes the difference between anecdote and fact in the ever-growing online fitness world

In the latest episode of The Mike O’Hearn Show, host Mike O’Hearn and guest host Clark Bartram sit down with renowned health and wellness personal trainer, Big Ron Jones. With decades of experience between them, the trio delves into the complexities of navigating the vast landscape of fitness information in today’s digital age.

Ron Jones is a fitness and wellness personal trainer as well as an online fitness influencer. He has long advocated for evidence-based fitness practices over anecdotal advice. And thus has made it his mission to help inform the newer fitness generations in strength training, nutrition, health, and longevity.

Ron Jones grew up in a military household and thus found an early love for fitness and sports – including basketball and football. Unfortunately, Ron Jones suffered an ankle injury during college that took him out of competitive play. Jones ultimately found solace in weightlifting, laying the foundation for his illustrious career in the fitness industry.

 

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A post shared by Ron Jones (@bigronjones)

The Information Overload: Challenges for Young Athletes

The conversation kicks off discussing the proliferation of information available to aspiring athletes today compared to previous generations. While it is true that there is more easy to access information than ever before, there is also many more sources of information. With numerous sources vying for attention, Jones and O’Hearn lament the challenge of discerning credible advice amidst the noise.

Even worse, they discuss how young athletes may even try to correct someone like Ron Jones or Mike O’Hearn on their lifting technique, despite being half their age. While the information they are recommending may be technically accurate – it undermines the multiple decades of experience that someone like Mike O’Hearn and Ron Jones have. There’s a reason Mike or Ron do an exercise a certain way. It’s through their experience and they have the success to prove it.

The Influence of Marketing: Navigating the Digital Landscape

Clark Bartram chimes in, noting the pervasive influence of marketing in today’s digital landscape. With attention spans dwindling, content creators are compelled to employ attention-grabbing tactics, sometimes at the expense of accuracy. Bartram underscores the need for critical thinking when consuming fitness-related content, cautioning against blindly following trends or gimmicks.

Ron Jones agrees with Clark’s point. The truth is that all of the content you see on Facebook, Instagram, TikTok, and YouTube is monetized. These platforms promise payouts via monetized content and have algorithms that promote certain kinds of content. So then content creators chase after beating the algorithm. This ultimately makes the goal of the content about winning the algorithm and making money rather than creating content that is the best information for you.

Fitness and Science: The Quest for Evidence-Based Practices

Drawing parallels between fitness and science, Ron Jones advocates for a methodical approach to training. He emphasizes the value of empirical evidence over anecdotal claims, citing successful athletes as prime examples of proven methodologies.

Ron Jones asserts that athletes take a fitness theory, apply it, and review the results. If the results are positive, such as seeing increased strength or muscle mass, the next step is to see if the athlete can replicate it. Can it also be replicated on other individuals? If it can be replicated en masse – then it becomes a fact. If it cannot, then it’s just an anecdote.

With that in mind, Ron Jone notes that many successful athletes (who may also be coaches) have principles that are also applied to other athletes across the sport. This means that these tactics have a foundation in fact.

This is why Ron Jones is always skeptical when a “book smart” person, who is not an athlete themselves, pours over dozens of books and studies – and then tries to debunk something in fitness that has been used for decades. This is especially true for those who claim to have “researched it” on the internet.

“You’re going to tell me that this guy who studied this book over here, can debunk all that has been done and applied? Can you add and improve on the design? Sure enough… so let’s stop trying discredit or debunk and build upon.”

– Ron Jones

The Rise of Critics and Haters: A Concerning Trend

One of the critical points raised is the proliferation of content creators who thrive on criticism and negativity. Jones expresses concern over the lack of accountability in online discourse, contrasting it with the tangible repercussions of real-world interactions. The unchecked proliferation of “haters” and critics, fueled by anonymity and monetization, poses a significant challenge to fostering constructive dialogue in the fitness community.

Moreover, many of these content creators rely on simply criticizing or commenting on the achievements of other people. Completely separate of reporting news but instead focusing on “reaction videos” – this kind of content is engineered to grab attention and force outrage.

Ron Jones and Mike O’Hearn agree that this content is essentially completely devoid of value. It is mindless content to temporarily trigger dopamine in the audience’s brain.

When you combine these lack of consequences, addiction to outrage, and monetization together – it creates an environment where thousands upon thousands of people seek to find success in the same manner. Both Mike and Ron find this reality alarming.

Wrap Up

In conclusion, The Mike O’Hearn Show delivers yet another thought-provoking discussion, shedding light on the challenges and opportunities presented by the digital age of fitness. With wisdom gleaned from years of experience, O’Hearn, Bartram, and Jones offer a beacon of guidance for aspiring athletes and fitness enthusiasts alike.

You can watch the full episode above. And don’t forget to check back every week for new episodes only on the Generation Iron Fitness Network or wherever podcasts are downloaded.

About Derek Dufour

Derek Dufour has been managing all digital operations on the Generation Iron Network for over six years. He currently manages a team of editors, writers, and designers to provide up-to-date content across the GI Network.

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