An official inside look into the lives of Chris Bumstead, Matt Jansen, and Dom Iacovone – and champion-class business empire they created
Generation Iron Network has released a new official trailer for The Raw Story, a highly anticipated documentary chronicling the meteoric rise of 5x Olympia Champion Chris Bumstead, alongside renowned coach Matt Jansen and visionary entrepreneur Dom Iacovone. Set for release on October 25, 2024, across all major digital platforms including Apple TV, Amazon Prime Video, Google Play, and Vimeo On Demand, this film is poised to be the sports documentary event of the year.
You can watch the brand new trailer above – and don’t forget to pre-order the film on digital today right here.
A Deep Dive into Bodybuilding’s Modern Legends
Since the announcement of the film’s production in 2022, fans have been clamoring for more details. The Raw Story promises to deliver an unprecedented look into the life and career of Chris Bumstead, the man whose impeccable physique and humility have made him a global icon in the world of bodybuilding. With a reach that extends beyond the gym, Bumstead has often drawn comparisons to a young Arnold Schwarzenegger, thanks to his crossover appeal and mainstream influence.
But The Raw Story offers more than just a celebration of Bumstead’s achievements. It’s also a powerful narrative of perseverance, camaraderie, and entrepreneurship. The documentary captures the unique bond between Bumstead, Jansen, and Iacovone, revealing how their shared vision led to the creation of RAW Nutrition—a brand that has swiftly become a powerhouse in the fitness industry.
“This film isn’t just about bodybuilding—it’s about perseverance, brotherhood, and the rise of a fitness empire,” Executive Producer Edwin Mejia Jr. emphasized in a recent statement. “Chris Bumstead, Matt Jansen, and Domenic Iacovone’s journey together is something that transcends the sport and will inspire audiences across the world.”
From Bodybuilding Stage to Business Empire
Directed by Vlad Yudin, The Raw Story takes viewers on a comprehensive journey through the highs and lows of this trio’s ascent. It delves into Bumstead’s early years as an ambitious athlete, leading up to his reign as a dominant force on the Olympia stage, capturing his relentless training, mental fortitude, and drive for excellence. Viewers will gain rare insights into Bumstead’s intense contest prep, guided by Matt Jansen’s expert coaching—a collaboration that has consistently led to victory.
Matt Jansen is no stranger to success, having coached multiple Olympia champions like 2x Men’s 212 Olympia Champion Shaun Clarida. Alongside him, Dom Iacovone brings a visionary approach to the world of fitness entrepreneurship. Known for his contributions to RAW Nutrition and the innovative brand Relive, Iacovone has been instrumental in taking the trio’s ventures to new heights, most recently securing a partnership with Orange Theory to bring Relive into their nationwide locations.
Their story, as told through the lens of The Raw Story, is one of resilience, transformation, and the creation of a fitness empire that has redefined what it means to be an athlete-entrepreneur in today’s world.
Featuring Icons of the Bodybuilding World
The documentary’s star power extends beyond the central trio. It will feature appearances from some of the biggest names in bodybuilding today, including Nick Walker, Shaun Clarida, Urs Kalecinski, Iain Valliere, and legendary coach Hany Rambod. These figures add depth to the story, offering a glimpse into the camaraderie, rivalry, and mutual respect that characterize the upper echelons of the bodybuilding community.
From behind-the-scenes footage at marquee events like the Mr. Olympia to intimate, candid moments of reflection, the film captures the reality of life in the competitive bodybuilding scene. It’s a raw and unfiltered look at the sacrifices and triumphs that define the sport, as well as the friendships that endure behind the spotlight.
A Motivational Tale of Perseverance and Brotherhood
With its focus on the trio’s journey, The Raw Story aims to inspire not just bodybuilding fans but anyone who has ever faced adversity in the pursuit of their dreams. Edwin Mejia Jr. sums up the film’s impact: “We are thrilled to produce the official life story of Chris Bumstead, Matt Jansen, and Domenic Iacovone. Their dedication, their bond, and their relentless pursuit of excellence will resonate with anyone who has ever dared to chase a dream.”
Expect to see powerful scenes of Bumstead pushing through grueling workouts, Jansen’s strategic coaching, and Iacovone’s innovative business maneuvers. It’s not just about muscle; it’s about mental toughness, self-belief, and the shared values that have allowed these three individuals to build a lasting legacy.
How To Watch The Raw Story
The Raw Story is produced by Chris Bumstead, Matt Jansen, Dom Iacovone, Edwin Mejia Jr., and directed by Vlad Yudin. Filmed over two years, the documentary captures the intense journey of this trio as they redefine the landscape of bodybuilding and sports entrepreneurship.
Fans can watch The Raw Story starting October 25, 2024, on platforms like Apple TV, Amazon Prime Video, Google Play, and Vimeo On Demand. With its blend of motivation, behind-the-scenes insights, and raw emotion, the documentary is set to leave a lasting impact on audiences and the bodybuilding community alike.
Don’t miss your chance to witness this unforgettable story of grit, glory, and the power of brotherhood. Pre-order today by clicking here or the banner below.
