• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
Generation Iron

Generation Iron Fitness & Strength Sports Network

  • Movies
  • Original Content
  • Reviews
    • Supplements
      • Pre-Workout
      • Fat Burners
      • Testosterone Boosters
      • Creatine
      • Protein
      • BCAAs
      • Multivitamins
      • Omega-3
      • Joint Supplements
      • Super Greens
      • Meal Replacement
    • Recovery
      • Best Cold Plunges
      • Best Saunas
      • Best Foam Rollers
      • Best Massage Guns
    • Programs
      • Best Online Workout Programs
      • Best Workout Streaming Services
      • Best Home Workout Programs
  • Equipment
    • Cardio
      • Treadmills
      • Best Exercise Bikes
      • Best Stair Climbers
    • Fitness Accessories
      • Best Apparel
      • Best Gym Bags
      • Weightlifting Shoes
    • Strength
      • Best Dumbbells
      • Best Barbells
      • Best Kettlebells
      • Best Squat Racks
      • Best Weightlifting Belts
      • Best Home Gym Equipment
      • Complete Home Gyms
    • Training
      • Best Knee Sleeves
      • Best Wrist Wraps
      • Best Weightlifting Wraps
      • Best Weightlifting Gloves
  • More
    • About Us
      • Our Team
      • Our Experts
    • Advertise
    • Franchise With Us
    • Exercise Guides
    • Athlete Profiles
    • Podcasts
    • Power 30
    • Bodybuilding Awards
    • Supplement Awards
  • Shop
Bodybuilding

Rich Gaspari Answers: Would He Ever Sell Gaspari Nutrition?

by GI Team Published on Mar 4, 2021

This post may contain affiliate links (disclosure policy).

Rich Gaspari discusses he ups and downs of Gaspari Nutrition and whether or not the company could exist without his involvement.

The supplement industry has grown into a mammoth size over the past few decades. This makes for an incredibly competitive market for entrepreneurs looking to sell supplements. Rich Gaspari knows this challenge very well. He’s had great highs and lows with his supplement company Gaspari Nutrition. Now in a new phase of reinvention after bankruptcy, Gaspari is looking towards a bright new future. In our latest GI Exclusive interview, Rich Gaspari answers – would he ever sell Gaspari Nutrition?

Gaspari Nutrition is a brand that many bodybuilders and even casual fitness enthusiasts know. Rich Gaspari’s name has been associated with creating and selling supplements for multiple decades now. For quite some time, Gaspari Nutrition was a leading powerhouse in the supplement industry.

But times changed and the industry boomed with a more direct-to-consumer market due to the rise of the internet and social media. Gaspari Nutrition hit rough times and eventually filed for bankruptcy. Through it all, Rich Gaspari eventually rose his company from the ashes and is currently in the process of reinventing the brand for a new era.

During our recent video interview, we ask Rich Gaspari to detail some of the behind the scenes highs and lows throughout the companies lifespan. He also explains how working with big corporate brick and mortar stores like GNC was the camel that broke Gaspari Nutrition’s back.

In fact, big corporate distribution is damaging retailers immensely with exception of mainstream massive brands. That’s why niche supplement retailers are fighting back using direct-to-consumer models. Social media influencers and online marketing have cut out the middle man to great success for some brands.

This of course increases competition ten fold. Rich Gaspari learned his lesson perhaps a little too late. But now he’s caught up and his actively evolving Gaspari Nutrition to meet the new version of the industry.

In this kind of business, it’s not uncommon to eventually cash out. Build up the brand into something reputable and then sell it to the highest bidder. This often has a downside brand itself as bigger corporate control can lead to cheaper made products. But for entrepreneurs looking to settle down and reap rewards for their years of hard work – selling isn’t too bad of an option for retirement.

That’s why we had to ask Rich Gaspari, after all the years dedicated to his company, would he ever sell it? Would he cash out and enjoy the rewards of his dedicated work over the decades? And furthermore, could Gaspari Nutrition succeed without his name directly attached as the owner?

Rich Gaspari keeps his first answer brief. He claims that if the price was right he would sell. Though we don’t know what that price would be for him. Certainly a passion project such as this means a lot to Gaspari. When push comes to shove – it would be interesting to see if he would ever really sell.

Regarding the brand existing without his name – Rich Gaspari says that it is possible but only if the company is in the right place. If a company is set up in all of the right distribution channels and running smoothly, a bigger company can buy the name and keep things going without issue. The consumer wouldn’t notice a thing.

But if these channels are not all set up or if the bigger company wants to change things to meet their standards – this could lead to a change in quality for the product. Ultimately, with a brand named after a legendary bodybuilder like Rich Gaspari – the name is just as valuable as the company itself. Beyond money, it’s important to know that the buyer is interested in what that name means and not just looking for a retailer to suck up and spit back out down the road.

You can watch Rich Gaspari’s full comments about the past, present, and future of Gaspari Nutrition in our latest GI Exclusive interview segment above.

About GI Team

The GI Team is here to provide top news and original content for the new generation. The generation of bodybuilders who are pushing the sport to bigger and better places. Join The Movement. Become a part of Generation Iron!

View All Articles

Primary Sidebar

Get the Latest

Stay informed with the latest news, product reviews, & expert advice.

Popular Reviews

  • best protein powders

    The Best Protein Powder Supplements of 2025 (Tried and Tested)

  • Best Creatine Supplements For Bulking & Muscle Growth of 2025 (Personally Tested)

  • top x pre workout

    The 14 Best Pre-Workout Supplements of 2025 (MD Reviewed)

  • Performance Lab SPORT BCAA

    The Best BCAA For Bodybuilding Health & Performance Goals

Trending Articles

  • female fitness models

    18 Best Butts On The Internet (Updated 2024)

  • ronnie coleman the king workout

    Ronnie “The King” Coleman’s Complete Bodybuilding Workout

  • The Ultimate Mike Mentzer Workout and Diet

  • Chris bumstead's 2024 workout and diet plan

    Chris Bumstead’s 2025 Complete Bodybuilding Workout & Diet Plan

Popular Now

  • best protein powders

    The Best Protein Powder Supplements of 2025 (Tried and Tested)

  • Best Creatine Supplements For Bulking & Muscle Growth of 2025 (Personally Tested)

  • top x pre workout

    The 14 Best Pre-Workout Supplements of 2025 (MD Reviewed)

  • female fitness models

    18 Best Butts On The Internet (Updated 2024)

  • best citrulline supplements

    The Best Citrulline Malate Supplements for Performance and Pump

  • ronnie coleman the king workout

    Ronnie “The King” Coleman’s Complete Bodybuilding Workout

Generation Iron

Generation Iron is the first and only digital network delivering health, fitness, bodybuilding, and strength sports content. We deliver premium content with the biggest names in fitness and provide expert coverage, reviews on top brands, workout tips and trends in the worlds of fitness, health and strength sports.

Strongman Corporation
Vladar

Sections

  • Trending News
  • Original Movies
  • Original Content
  • Supplement Reviews
  • Equipment Reviews
  • Exercise Guides
  • Nutrition Guides
  • Athlete Profiles

More

  • About Us
  • Our Team
  • Our Experts
  • Advertise
  • Franchise With Us
  • Podcasts
  • Power 30
  • Shop

CONTACT

Generation Iron Brands LLC
134 West 29th Street Suite 902
New York, NY 10001
Email: [email protected]

Follow

  • Facebook
  • Instagram
  • X / Twitter
  • YouTube

© 2025 · Generation Iron · Disclaimers · Privacy Policy · Accessibility