Personality rules all.

One it comes to success in a sporting endeavor like bodybuilding, it takes more than just a great physique. In order to branch out and become your own brand then it’s going to take self-promotion and that takes personality. You can’t get to the level of an Arnold Schwarzenegger without being able to display some wit and charm and it’s something the Austrian bodybuilder took to heart in the infancy of his stardom. The former Mr. Olympia discusses just how important personality is in regards to success outside the sport.

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Jonathan Salmon
Managing editor of Generation Iron, Jonathan Salmon is a writer, martial arts instructor, and geek culture enthusiast. He has been writing about bodybuilding, combat sports, and strength sports for over 8 years. Check out his YouTube, Instagram, Twitter, Facebook, and Sound Cloud for in-depth MMA analysis.