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News

Dwayne Johnson, Dany Garcia, and RedBird Capital Purchase XFL Brand for $15 Million

by Jonathan Salmon Published on Aug 3, 2020

This post may contain affiliate links (disclosure policy).

Dwayne Johnson, Dany Garcia, and RedBird Capital make a major purchase.

It seems pretty clear that Dwayne Johnson and Dany Garcia are on the road to building an empire. While both were merely participants in wrestling and bodybuilding in the past, there surge in popularity, wealth, and influence is leading them to big things.

Not only do Johnson and Garcia have big plans for the bodybuilding and fitness space with their upcoming Athleticon, but now football as well. That’s right, Dwayne Johnson and Dany Garcia have just purchased the XFL.

The fledgling football organization established by WWE owner Vince McMahon had gone bankrupt earlier this year. Like many other businesses, the global health crisis took it’s toll on the XFL organization.

But “The Rock” smelled an opportunity he just couldn’t pass up. Rather than have the XFL wither and die, Johnson and Garcia, along with Gerry Cardinale’s RedBird Capital, purchased the brand for $15 million. A Tweet from ESPN reporter Kevin Seifert touched on the details.

Confirming that the @xfl2020 has been purchased by a group that includes Dwayne Johnson, aka The Rock, for $15 million. Deal contingent on court approval Aug. 7. Quote from Johnson below. The purchasing firm is Redbird Capital Partners. First reported by @Sportico pic.twitter.com/4pjwncCq0D

— Kevin Seifert (@SeifertESPN) August 3, 2020

This move further shows the power and influence of Dwayne Johnson and Dany Garcia. The two are cleaning up and consolidating their power to make some pretty bold business ventures.

For more news and updates, follow Generation Iron on Facebook, Twitter, and Instagram.


Managing Editor at Generation Iron, Jonathan Salmon is a writer, martial arts instructor, and geek culture enthusiast. Check out his YouTube, Instagram, Twitter, Facebook, and Sound Cloud for in-depth MMA analysis.

About Jonathan Salmon

Managing editor of Generation Iron, Jonathan Salmon is a writer, martial arts instructor, and geek culture enthusiast. He has been writing about bodybuilding, combat sports, and strength sports for over 8 years. Check out his YouTube, Instagram, Twitter, Facebook, and Sound Cloud for in-depth MMA analysis.

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