Pluto TV inks streaming output deal with Generation Iron
NEW YORK, NY — [June 22, 2026] — Generation Iron continues to strengthen its position as a leading producer of fitness, bodybuilding, strength sports, and combat sports content through a newly announced long-term streaming partnership with Pluto TV, Paramount’s free ad-supported television (FAST) platform.
The agreement will bring a substantial collection of Generation Iron’s original documentary programming to Pluto TV audiences, making some of the company’s most recognizable films available to viewers through one of the leading free streaming television services in the world.
The partnership initially includes more than 16 original documentaries produced by Generation Iron, spanning bodybuilding, powerlifting, combat sports, and inspirational athlete stories. Among the featured titles joining the platform are entries from the acclaimed Generation Iron documentary franchise, as well as fan-favorite productions including Ronnie Coleman: The King, The Hurt Business, Rich Piana Chronicles, and several additional films that have helped establish Generation Iron as a premier content creator within the fitness and sports entertainment space.
The new agreement represents a significant step forward in expanding accessibility to Generation Iron’s growing library of content. By partnering with Pluto TV, the company will be able to reach a broader global audience through a free streaming model that continues to attract millions of viewers seeking premium entertainment without subscription fees.
Over the past decade, Generation Iron has built a reputation for producing documentaries that go beyond competition coverage. The company’s films have explored the personal journeys, struggles, triumphs, and lifestyles of some of the most influential figures in bodybuilding and strength sports. These stories have resonated with audiences both inside and outside of the fitness community, helping elevate niche sports into mainstream conversations.
As consumer viewing habits continue shifting toward ad-supported streaming platforms, the partnership positions Generation Iron to capitalize on growing demand for documentary-driven content while simultaneously introducing its catalog to entirely new audiences.
Pluto TV has emerged as a major player in the FAST streaming landscape, offering viewers access to a wide range of channels and on-demand programming across entertainment, sports, movies, reality television, and documentary categories. The addition of Generation Iron’s content further strengthens the platform’s offering for viewers interested in sports, fitness, human performance, and inspirational storytelling.
“We are excited to expand our content library to an even larger audience with Pluto TV,” said Vlad Yudin, Co-Founder of Generation Iron. “For years, our mission has been to tell compelling stories that inspire, educate, and entertain viewers around the world in any medium. Pluto TV’s expansive reach and commitment to accessible streaming make them an ideal partner as we continue growing the Generation Iron catalogue, said Edwin Mejia Jr, Co-Founder of Generation Iron.”
The deal reflects the increasing value of specialized documentary programming within the streaming ecosystem. Fitness and bodybuilding content has experienced continued growth across digital platforms, fueled by expanding interest in health, strength training, sports performance, and athlete-driven storytelling. Generation Iron has remained at the forefront of that movement by consistently delivering feature-length productions centered around iconic athletes and influential personalities.
Many of the documentaries included in the agreement have earned international recognition and have become staples within the fitness community. The Generation Iron film series helped redefine bodybuilding documentaries for modern audiences, while projects such as Ronnie Coleman: The King offered an intimate look into the life and legacy of one of the sport’s most celebrated champions. Other productions have explored combat sports, strength athletics, and larger cultural conversations surrounding physical achievement and personal transformation.
Since its founding, Generation Iron has produced a diverse slate of documentaries, digital programming, original series, live events and editorial content focused on bodybuilding, fitness, combat sports, and strength athletics. The company has established itself as one of the most recognizable media brands within the industry, reaching audiences across streaming platforms, theatrical releases, digital outlets, and social media channels worldwide.
The addition of Generation Iron’s documentary library to Pluto TV marks the beginning of a new chapter for both companies. Viewers will gain easier access to stories featuring elite athletes, legendary competitors, and influential figures who have shaped the worlds of strength sports.
As the demand for premium documentary content continues to grow, the partnership reinforces Generation Iron’s commitment to expanding the reach of its storytelling while connecting new audiences with the athletes, personalities, and narratives that have defined the brand.
Programming availability will be announced as titles roll out on Pluto TV – the app is available for free on web, mobile, connected TVs, and major streaming devices.
About Generation Iron
Generation Iron is a NYC based digital media company delivering health, fitness, strength sports, news and premium entertainment content worldwide. Since launch, Generation has been the leading publisher of original programming and premium entertainment content for Strength Sports worldwide. Through original documentaries, digital programming, editorial content, and global distribution, Generation Iron has built one of the most recognized media brands in the fitness and strength sports industry.
