Bodybuilding personality and entrepreneur Joey Swoll launches new brand of low calorie sauces.
Joey Swoll, a top name bodybuilding personality and also co-owner of the popular supplement brand RYSE, has founded a new brand called Taste Flavor Co. It’s a brand that creates and sells low calorie sauces – aimed at bodybuilders and fitness athletes looking for a healthier way to spice up their meals.
The brand currently carries three sauce flavors: spicy garlic parm, cilantro lime ranch, and cherrywood chipotle BBQ. The big draw to these sauces is that they contain only 10 calories per 30ml serve. They also contain no artificial ingredients, are gluten-free, and are low in carbs and fat.
“That’s a very untapped industry that’s related to fitness that people haven’t touched on.” Joey Swoll states to us in a recent interview we conducted as part of our GI Exclusive series. “The thing is, everyone wants to have better tasting food. What I always preach is dieting doesn’t have to suck.”
According to Joey Swoll’s recent Instagram post about the launch of Taste Flavor Co. – the initial response is a massive success with the product “flying off the shelves.”
A bodybuilding diet is especially seen as bland and rigorous. It’s often touted as the hardest part of being a successful bodybuilder. Joey Swoll has lived an entire life of fitness – so it may stand to reason he might know how to make a healthy alternative to making a bodybuilding diet taste a little bit better.
You can also check out our latest batch of GI Exclusive interview segments with Joey Swoll in which he discusses Dorian Yates & Ronnie Coleman’s criticism of modern bodybuilding and Arnold Schwarzenegger’s call to drug test pro bodybuilding.
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*header image courtesy of Instagram