The upcoming documentary chronicles the rise of fitness and the bodybuilding culture in Mexico
Generation Iron has officially released a first look at its latest sports documentary, Mexico Fit. This feature film promises an in-depth exploration of The Fit Weekend, Mexico’s largest and fastest-growing fitness expo weekend, alongside an intimate look at the people driving the nation’s burgeoning fitness movement.
At the heart of the documentary is Felix Rojo, the visionary founder of The Fit Weekend, whose efforts have made the event a centerpiece of fitness and bodybuilding culture in Mexico. The film will also highlight the lives of local Mexican professional bodybuilders and entrepreneurs, offering a closer look at the human stories fueling the nation’s fitness rise.
You can check out the first look teaser above!
A Global Phenomenon with Mexican Roots
Over the past century, bodybuilding and fitness have evolved into a worldwide phenomenon, shaping health and strength culture across continents. Mexico is now emerging as a dynamic hub for this movement, witnessing a significant resurgence in fitness enthusiasm. Leading the charge is The Fit Weekend, an event that has grown from modest beginnings to one of the most celebrated fitness expos in the world.
Felix Rojo’s journey began with a passion for fitness that led him into the supplement and training equipment industry. Recognizing the immense, untapped potential within Mexico’s fitness community, Rojo envisioned a flagship event that would not only unify local fitness enthusiasts but also draw international attention. In 2017, his dream became a reality with the inaugural The Fit Weekend in Mexico City.
What started as a gathering of 1,500 attendees and 15 booths has since ballooned into an event attracting tens of thousands of fans and showcasing over 100 brands. Featuring appearances by global fitness icons such as Phil Heath, Dana Linn Bailey, Simeon Panda, and Sadik Hadzovic, The Fit Weekend has firmly established itself on the world stage. This year’s event is set to be the most ambitious yet, with Rojo promising a spectacle that will cement Mexico’s place as a leader in the fitness world.
The Human Stories Behind the Movement
Mexico Fit isn’t just a documentary about an event—it’s a celebration of the people who make Mexico’s fitness culture unique. The film captures the spirit of pro athletes and entrepreneurs, whose dedication and grit have helped shape this vibrant movement.
Among the featured stories are those of IFBB Pro bodybuilder Ismael Martinez, former bodybuilder José Cortés, and Alejandro Fronseca, a fitness entrepreneur best known for his training belt and equipment brand Beast Sport.
These personal narratives illuminate the challenges and triumphs that define Mexico’s fitness scene, providing an inspiring glimpse into lives transformed by passion and perseverance.
The documentary will also take viewers on a journey across Mexico, with stunning visuals shot at iconic locations, including the awe-inspiring Teotihuacán pyramids of the sun and moon. These historical landmarks serve as a powerful backdrop, connecting Mexico’s rich cultural heritage with its modern fitness aspirations.
A Transformative Collaboration
Executive producer Edwin Mejia Jr. emphasized the significance of this project for the Latin American fitness community.
“Fitness and bodybuilding continue to explode in Mexico, and Felix Rojo and his team at TheFitWeekend are the driving force behind this growth,” Mejia said. “We are thrilled to produce this transformative story and showcase the fitness movement in Latin America.”
The documentary aligns with the Generation Iron’s broader efforts to expand its presence in the Latin American market. With collaborations involving athletes like Ismael Martinez and forthcoming projects such as the Mexico Super Show with IFBB Pro Cayden Riley, Generation Iron is solidifying its role as a global leader in fitness and bodybuilding storytelling.
A Visionary Creative Team
Directed by Vlad Yudin, the filmmaker behind acclaimed works such as Generation Iron, The Hurt Business, and Ronnie Coleman: The King – Mexico Fit benefits from a team experienced in crafting compelling sports narratives. Yudin also serves as a producer, alongside Edwin Mejia Jr. (Generation Iron, Ronnie Coleman The King, Jeremy Scott: The People’s Designer), José Cortés, and Alejandro Fonseca.
The documentary is expected to resonate deeply with fitness enthusiasts, shedding light on a movement that has brought Mexico to the forefront of global fitness culture.
As anticipation builds, Mexico Fit offers a rare opportunity to witness the fusion of tradition, innovation, and human determination. With The Fit Weekend as its centerpiece, the film promises to be a testament to the transformative power of fitness in a nation on the rise. While there is no official release date, the film is expected to release in 2025.
