Watch The Raw Story on digital today
The long-awaited documentary The Raw Story has finally arrived on digital platforms, promising to be one of the most captivating sports films of the year. Featuring six-time Olympia champion Chris Bumstead and his team, celebrated coach Matt Jansen and pioneering entrepreneur Dom Iacovone, the film explores their incredible journey through the bodybuilding industry while also detailing the rise of their brand, RAW. Alongside the film release, Generation Iron has published a brand new trailer – which you can watch below:
The Raw Story is available on Apple TV, Amazon Prime Video, Google Play, and Vimeo On Demand. You can stream or download right here.
Bringing viewers a close look at a journey marked by ambition, determination, and brotherhood. Since Generation Iron first announced production back in 2022, excitement has been building around the film, especially given Bumstead’s influence as one of the most widely recognized and respected figures in bodybuilding today. Known for his unparalleled Classic Physique and relatability, Bumstead has often been compared to Arnold Schwarzenegger, both for his athletic accomplishments and his crossover appeal beyond the bodybuilding stage.
A Look Behind the Curtain of the Bodybuilding World
At its heart, The Raw Story is a tale of perseverance, brotherhood, and the relentless pursuit of success. While many fans already know Bumstead as the reigning king of the Classic Physique division, this documentary peels back the layers of his career, tracing his humble beginnings and charting his path to the Olympia podium. For Bumstead, who is celebrated both for his physique and his genuine, down-to-earth personality, the documentary is a chance to connect with his audience on a new level, offering them insight into what it truly takes to stand at the pinnacle of the sport.
But Bumstead’s journey is only one part of the story. The Raw Story also shines a spotlight on his trusted team: Matt Jansen, a legendary bodybuilding coach whose expertise has guided multiple champions, and Dom Iacovone, the visionary entrepreneur behind RAW Nutrition and Relive. Together, this trio has built a powerhouse of a brand that extends beyond bodybuilding, transforming RAW into a name synonymous with quality and innovation in sports nutrition.
As executive producer Edwin Mejia Jr. explains, “This film isn’t just about bodybuilding—it’s about perseverance, brotherhood, and the rise of a fitness empire. Chris, Matt, and Dom’s journey transcends the sport and will inspire audiences across the world.”
Building the RAW Brand: From Gym Floors to Business Boardrooms
The RAW brand was born out of shared values and the unique strengths of each of its founders. Bumstead brought his reputation and influence in the bodybuilding world, Jansen contributed his expertise and experience in elite coaching, and Iacovone provided the business acumen needed to bring their vision to life. Today, RAW Nutrition and Relive have grown into multimillion-dollar brands, exemplifying what it means to be athlete-entrepreneurs in the fitness industry.
The film offers viewers a behind-the-scenes look at the team’s journey in establishing RAW, from the meticulous planning of product lines to their recent groundbreaking partnership with Orange Theory, which brought Relive products into Orange Theory locations nationwide. This partnership represents a major milestone, not only in terms of business growth but also in creating accessibility to high-quality supplements for a broader audience.
Insightful Appearances by Bodybuilding’s Best
In addition to Bumstead, Jansen, and Iacovone, The Raw Story features appearances from other major figures in the bodybuilding industry, adding depth and perspective to the documentary. Viewers will see athletes like Nick Walker, two-time Men’s 212 Olympia champion Shaun Clarida, up-and-comer Urs Kalecinski, and Bumstead’s own brother-in-law and training partner Iain Valliere. These guest appearances shed light on the camaraderie, competition, and respect shared among bodybuilding’s elite as they push the boundaries of physical and mental endurance.
Iconic coach Hany Rambod, known for mentoring countless champions, also makes an appearance, contributing his insights into the dedication and grit required to succeed at the highest level. The film’s coverage of major events like Mr. Olympia gives fans a rare, behind-the-scenes look at the emotional highs and lows that come with competing on the world’s biggest stage.
A Powerful Message of Brotherhood and Resilience
Throughout The Raw Story, themes of resilience, mental fortitude, and brotherhood are evident, particularly as the documentary delves into the trio’s personal and professional trials. With raw honesty, Bumstead, Jansen, and Iacovone share their struggles, from the pressure of competition and the challenges of running a business to balancing mental health with the physical demands of bodybuilding.
For Bumstead, the road to six Olympia titles has been filled with intense dedication, hours of training, and the unwavering support of his team. For Jansen and Iacovone, the journey involved not only building a successful brand but also supporting an athlete in his quest for greatness. Their bond has been a critical foundation for RAW’s success and for their own personal achievements, creating a relationship based on truth, honor, and mutual respect.
“We are thrilled to produce the official life story of Chris Bumstead, Matt Jansen, and Domenic Iacovone,” added Mejia Jr. “Their dedication, their bond, and their relentless pursuit of excellence will resonate with anyone who has ever dared to chase a dream.”
How To Watch The Raw Story
Directed by Vlad Yudin, with Chris Bumstead, Matt Jansen, and Dom Iacovone serving as producers, The Raw Story offers an inside look into the life and struggles of athletes at the top of their game, as well as the intricate dynamics of a successful business venture in the fitness industry. With over two years in production, the film has captured the raw reality of Bumstead’s climb to fame and the collective achievements of his team, making it a must-watch for bodybuilding fans and business enthusiasts alike.
The Raw Story is now available for streaming on major digital platforms including Apple TV, Amazon Prime Video, and Google Play. You can get your digital copy here or by clicking the banner below.
