Y,IWO joins forces with Gold’s Gym.
It looks like the Y,IWO clothing brand is taking things to the next level. The bodybuilding apparel company has recently confirmed that they will be joining forces with Gold’s Gym. The two brands will collaborate to produce high quality bodybuilding clothing with a classic aesthetic.
As much as bodybuilding is about building massive, aesthetic, and powerful muscle, it’s also about style and attitude.
Fashion in particular in the bodybuilding space is an avenue many are enamored with. Finding clothes that fit a bodybuilder’s frame can be difficult. But the emergence of a new brand, dedicated to classic aesthetics, is changing the game.
A New Era of Bodybuilding Apparel
The Golden Era of bodybuilding in particular had it’s own unique style and flavor. The classic aesthetic of bodybuilding is so unique and iconic it’s pretty difficult to replicate in the modern era. At least that was the case until the emergence of Y,IWO.
Y,IWO AKA Yeah, I Work Out, is a clothing brand dedicated to bringing back that old school bodybuilding aesthetic. The brand has been garnering a ton of attention and has been growing strongly in popularity. It comes as no surprise that they’ve been able to broker a partnership with one of bodybuilding’s most recognizable gym franchises.
Y,IWO has now joined forces with Gold’s Gym to produce some high quality clothing. The collection will include clothes with a classic silhouette as well as the iconic Gold’s Gym logo. The logo was originally designed by the late, great Ric Drasin. An iconic bodybuilder of the Golden Era, Drasin also dabbled in other endeavors from wrestling to art. Alongside other legends like Arnold Schwarzenegger and Franco Columbu, Drasin trained day in and day out at the iconic Gold’s Gym Venice.
Jason Thome, founder and creative director of Y,IWO, had this to say about the new collection as well as Ric Drasin’s contribution to the Gold’s Gym legacy.
“Gold’s Gym’s rich history and Ric Drasin’s truly iconic artwork are a driving force behind the design and concept of the Yeah, I Work Out brand. So, we are beyond excited that our first-ever official brand collaboration is with Gold’s and that it gives us an opportunity to honor our friend Ric’s legacy as a true pioneer of bodybuilding culture.
“The collection includes bodybuilding staples using extra-premium, heavy duty fabrics and construction — Cropped tees, muscle pants, Y,IWO Quad Shorts, stringer tees, thermals –and a beach towel so you can work on your tan. All inspired by the old school classic colors and energy that we love from archival images of Gold’s, Arnold and Venice beach in the 1970s and 80s.”
Y,IWO Meets Gold’s Gym
The official Instagram of Y,IWO released an announcement about their collaboration with Gold’s Gym.
Y,IWO is beyond pumped to be collaborating with the legendary Gold’s Gym —taking you back to a time and place where workouts were serious, results were legendary, and livin’ was easy.
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We are so stoked about this collaboration. Gold’s -the gym that produced the energy and vibe that inspired Yeah, I Work Out and countless other meatheads, gym bunnies and gym rats all around the world! FEEL THE PUMP!
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To check out more of the Y,IWO clothing brand click here. What do you think of their new collaboration with Gold’s Gym?
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Managing Editor at Generation Iron, Jonathan Salmon is a writer, martial arts instructor, and geek culture enthusiast. Check out his YouTube, Instagram, Twitter, Facebook, and Sound Cloud for in-depth MMA analysis.
