Chris Bumstead, Matt Jansen, and Dom Iacovone star in this feature film documentary available October 25, 2024
Generation Iron Network has officially released the teaser trailer for the upcoming documentary – The Raw Story. Starring 5x Olympia champion Chris Bumstead alongside Matt Jansen and Dom Iacovone, this documentary is poised to be the sports film of the year; chronicling the rise of Bumstead, Jansen, and Iacovone in the world of bodybuilding an establishing their business, RAW, to be a monumental force in the global sports marketplace.
Chronicling the Life of a Modern Legend – And The Team Behind It
Since Generation Iron first announced production on the film back in 2022, fans have eagerly awaited more details on this feature-length documentary. Known for his iconic physique and humble persona, Chris Bumstead has become the face of modern bodybuilding, often compared to a young Arnold Schwarzenegger for his crossover appeal and mainstream success.
The Raw Story promises to give fans a never-before-seen look into Bumstead’s journey from his early days as an aspiring bodybuilder to his domination on the Olympia stage and his rising global fame.
But the film is not singularly focused on the story of Chris Bumstead on the bodybuilding stage. The Raw Story also follows iconic bodybuilding coach Matt Jansen alongside the inventive entrepreneur Dom Iacovone – showcasing how this team of three forged a brotherhood to rise up into crossover successes with their business, RAW, alongside Bumstead’s superstar fame.
“This film isn’t just about bodybuilding—it’s about perseverance, brotherhood, and the rise of a fitness empire,” said Executive Producer Edwin Mejia Jr.
“Chris Bumstead, Matt Jansen, and Domenic Iacovone’s journey together is something that transcends the sport and will inspire audiences across the world.”
The Power Trio Behind RAW and Relive
The documentary deeply explores the vital roles of Chris Bumstead, coach Matt Jansen, and entrepreneur, Dom Iacovone, forging a crossover moment not seen since Arnold Schwarzenegger rose up in the world of Hollywood.
Known for their successful ventures RAW Nutrition and Relive, the trio has not only built a multimillion-dollar brand but also redefined what it means to be an athlete-entrepreneur in the fitness world. Their relationship is one founded on truth, honor, and brotherhood, principles that have guided their personal and professional lives.
Jansen, an iconic coach who has led athletes like 2x Men’s 212 Olympia Champion Shaun Clarida to victory, and Iacovone, the visionary behind RAW Nutrition and Relive, both play pivotal roles in the film. Viewers will get an intimate look at their behind-the-scenes work, including Bumstead’s grueling contest prep for his Olympia wins, as well as their groundbreaking business strategies.
In just two years, their ventures have exploded, most recently securing a partnership with Orange Theory to bring Relive into physical locations nationwide.
Featuring a Cast of Bodybuilding Superstars
Beyond Chris Bumstead, Matt Jansen, and Dom Iacovone – the film will also feature some of the biggest names in bodybuilding today, including Nick Walker, Shaun Clarida, Urs Kalecinski, Iain Valliere and legendary coach Hany Rambod.
Their appearances will highlight the camaraderie, competition, and respect that define the upper echelons of the bodybuilding world as the documentary cameras go behind the scenes at the sports biggest events including the Mr. Olympia.
A Story of Passion and Perseverance
With cameras capturing the blood, sweat, and tears of Bumstead’s journey, The Raw Story promises to be a motivational tale of passion and perseverance. From intense training sessions to candid conversations about mental health, business challenges, and personal growth, the documentary aims to offer an honest portrayal of what it takes to be a champion in all aspects of life.
“We are thrilled to produce the official life story of Chris Bumstead, Matt Jansen, and Domenic Iacovone,” Mejia Jr. added.
“Their dedication, their bond, and their relentless pursuit of excellence will resonate with anyone who has ever dared to chase a dream.”
Production and Release
The Raw Story is produced and directed by Vlad Yudin, with Edwin Mejia Jr., Chris Bumstead, Matt Jansen, and Dom Iacovone also serving as producers. The film production has followed Bumstead, Jansen, and Iacovone over the course of the past 2 years for a comprehensive inside look at one of the most miraculous meteoric rises in the the sport of bodybuilding – crossing over to levels of fame and success rarely seen in the bodybuilding world.
The Raw Story will be on all major digital platforms including Apple TV, Amazon Prime Video, Google Play, and Vimeo On Demand on October 25, 2024. For more information about the film, including ways to watch and pre-order, visit the official documentary website right here or click the banner below.
