Presented by Generation Iron, the bodybuilding and fitness world is filled with a whose who of talented athletes, businessmen, and personalities, all of them leaving their own impact on the health and wellness industry. Generation Iron’s Power 30 honors thirty unique and important individuals who have left their mark on the bodybuilding and fitness industry this year.
The Power 30 is our annual attempt to create a ranking, through in depth discussions amongst our editorial staff, of the 30 athletes, CEOs, and personalities that have made an impact on bodybuilding this year.
With his appearance Generation Iron 3, the world got to know what makes Regan Grimes tick. While Grimes is known as a competitive bodybuilder, gym owner and entrepreneur should now be added to his resume. With the opening of his new gym Flex Plex Muscle & Fitness in London, Ontario, Canada – Regan Grimes has taken the first steps to becoming a true heavy hitter in the bodybuilding and fitness industry.
Dominating the Bikini category for two straight years, Angelica Teixeira has been looking unbeatable in the last few years of her career. With the 2019 Olympia around the corner, Angelica Teixeira is showing the kind of insane potential to dominate the category for years to come.
Bridging the gap between businessman and bodybuilder, PJ Braun is a venerable titan in the supplement and bodybuilding industry. PJ Braun continues to provide quality products with his supplement brand Blackstone Labs. The GI series ‘The Muscle Mogul‘ explored the ins and outs of what it means to be a supplement giant in the bodybuilding industry and showcased exactly why PJ Braun is so influential in the industry: hard work and dedication to serving the market. When he’s not furthering the growth of his supplement brand, PJ Braun is busy cultivating talent like the young up and comer Keone Pearson.
27Tamer and Terrick El Guindy
Two industry heavy hitters, the El Guindy brothers have permeated every level of bodybuilding. Tamer is a former IFBB Pro, Mr. USA, and producer of the Olympia weekend while his brother Terrick is CEO of the Muscle Contest International as well as being a Pro League judge. This sibling combo both have a tremendous amount of influence in the industry and are two men to keep an eye on as far as behind the scenes operations.
One of the true standouts of the Classic Physique division, Chris Bumstead has seen his star rise over the last two years. While he may have come in second place against Breon Ansley at the 2017 and 2018 Olympia, Chris Bumstead has a great aptitude of bodybuilding and has shown the kind of potential that could one day take him to championship status. Generation Iron 3 documented the continued growth of Chris Bumstead and shows that he’s a competitor to watch in the Classic Physique division.
Achieving what many thought was impossible, Shawn Rhoden was able to overcome the living legend that is Phil Heath with an impressive victory at the 2018 Olympia. Flexatron: Becoming Shawn Rhoden details the tough road the Olympia champion had to travel and motivation that pushed him to the top of the mountain. (In light of Shawn Rhoden’s recent legal troubles, this placing reflects the work he accomplished in the industry and in no way absolves nor condemns the bodybuilder. Shawn Rhoden is innocent until proven guilty in a court of law)
24Edwin Mejia Jr
Managing athletes like Calum von Moger, Zac Aynsley, Kai Greene and many up and coming talents in the fitness and bodybuilding realm, Edwin Mejia Jr. continues to establish himself as a heavy hitter in the industry. Producing top documentaries like Calum von Moger: Unbroken, Ronnie Coleman: The King, Generation Iron 3, Edwin Mejia Jr. is taking things to a whole new level in both the film and bodybuilding industries. From negotiating and landing Gucci campaigns for Calum von Moger to leading Generation Iron Brands LLC to the Inc 5000 list of the fastest growing companies in 2019, Edwin Mejia Jr. is taking things to a whole new level in both the film and bodybuilding industries.
Everyone with a pulse in the fitness industry has heard the name Simeon Panda. A natural bodybuilder with an immense following, it’s safe to say that Simeon Panda is one of the most popular figures in the fitness industry today. His Iron Cinema interview revealed a great deal about the fitness model’s mindset and secrets to his success. With several clothing brands including SP Aesthetics, Vanquish Fitness, and Just Lift, Simeon Panda is making his name as an entrepreneur with tremendous potential to dominate the industry.
The eight-time Olympia champion Ronnie Coleman has had a long a storied career overshadowed by the devastating injuries and surgeries he’s undergone in recent years. Ronnie Coleman: The King showcased just how resilient the legendary bodybuilder is as he battled through adversity after adversity. Despite all his hardships, Ronnie Coleman’s supplement brand is still one of the most popular in the world and the former Olympia champion is still going hard in the gym refusing to let his injuries stop him from doing what he loves most: weight training!
While the bodybuilding world knew Brandon Hendrickson was good, we all found out that was an understatement after the 2018 Olympia. Generation Iron 3 documented Hendrickson’s preparation for the 2018 Olympia, a show that would change his life. Securing the most important victory of his career, Brandon Hendrickson dominated the field and won the Men’s Physique Olympia title, beating out former champion Jeremy Buendia and a host of talented competitors cementing himself as the best in the world.
Musclemania World Champion and CEO of Body Engineers, Tavi Castro is a true entrepreneur who’s looking to leave his mark on the fitness industry. With millions of followers on social media and several different projects on the horizon, Tavi Castro is proving that he’s a force to be reckoned with. Did we mention he’s a DJ in his spare time? Truly a multifaceted talent. Generation Iron will be teaming up with Tavi Castro for an all new documentary following the career of the talented entepreneur.
Formerly a staple in the 212 Division, Hadi Choopan has since moved on to the Open Bodybuilding category with some pretty incredible results. Generation Iron 3 explored international bodybuilding, Hadi Choopan being one of the major focuses of the film and showing his growth from regional standout to world level contender. After shocking the bodybuilding world and taking home a victory at the Vancouver Pro, Hadi Choopan has proven that he could potentially dominate in the 212 and Open Weight divisions in the future. Many believe that if he were able to get a visa to compete in the Mr. Olympia – he would truly be a threat to many mainstays on the stage.
While the 2018 Olympia didn’t go his way, William Bonac has since bounced back with an impressive win at the 2019 Arnold Classic Australia. With the field wide open at the 2019 Olympia, William Bonac has pushed himself harder than ever in order to ensure victory and be crowned champion at this year’s show.
Roelly Winklaar has come a far way since his appearance in Generation Iron. Going from top ten contender to placing third at the 2018 Olympia, Roelly Winklaar continues to showcase his ability to reinvent himself with every passing year. With the 2019 Olympia up for grabs don’t be surprised if Roelly Winklaar pulls off an upset.
The reigning Classic Physique Olympia champion, Breon Ansley has proven that he’s at the top of the food chain. His back to back wins at the Olympia in 2017 and 2018 as well as his winning performance at the 2018 Arnold Classic shows that Breon Ansley is here to stay and is already carving out an impressive legacy as Classic Physique champion. Sitting down with director Vlad Yudin earlier this year has given the world even greater insight on Breon Ansley’s championship mentality. Looking to repeat at the 2019 Olympia, Breon Ansley is a legend in the making.
While he may not have secured victory at the 2018 Olympia, Phil Heath is showing what a champion is made of as he’s doubled down on rebuilding his physique. The renewed vigor for training has taken Phil Heath to a whole new level. With his new supplement company Phil Heath Labs is also set to take the industry by storm, the former champion is building equity outside of competitive bodybuilding, taking his fitness influence to all new heights.
Is Dexter Jackson immortal? It sure does seem that way as the veteran bodybuilder is still showing that he can hang with the best of the best. While many wondered if he’d retire after the 2018 Olympia, Dexter Jackson has come back with a vengeance as he took home top honors at the 2019 Tampa Pro, punching his ticket to the Olympia. Can Dexter Jackson keep the momentum going into the 2019 Olympia? From the conversations had with director Vlad Yudin it seems that Dexter Jackson has a lot left in the tank!
Fitness trainer to the stars, Massy Arias has come a long way in her personal training career. A health coach that has amassed a staggering 2.6 million followers on Instagram, Massy Arias is a true inspiration for those looking to be fitness ambassadors. Her continued growth is exciting to see as she continues to influence the fitness world with positivity and quality tips and training.
With his potential being fully realized, Brandon Curry has become a force to be reckoned with. There’s no doubt in everyone’s mind that Brandon Curry is the favorite to win the 2019 Olympia. With his impressive victory at the 2019 Arnold Classic beating out other standout competitors like William Bonac, Roelly Winklaar, and Cedric McMillan, Brandon Curry has proven that he can stand above the rest when put to the test. We’ll have to wait and see if he replicates his Arnold Classic performance at the 2019 Olympia, but if he does, we’re definitely looking at a new champion in Curry.
The four-time Mr. Olympia himself, Jay Cutler has become a true leader in the fitness and bodybuilding community. Turning his passion for bodybuilding into a fitness empire, Jay Cutler has launched several projects that have seen him rise in power in the industry. Now, with his organic meal delivery company Trifecta set as one of the producers for the 2019 Olympia, Jay Cutler is taking his influence in the bodybuilding industry to all new heights.
The top judge in the IFBB Pro League, Steve Weinberger has cemented himself as one of the most powerful individuals in the industry. Working with high level talent on a daily basis, Steve Weinberger continues to push athletes to the next level with his intricate insight into building the human body into something only few can achieve. He is also the owner of the Bev Francis Powerhouse Gym – also known as the East Coast Mecca. A gym that remains to this day one of the most famous and historic bodybuilding gyms int he world.
Known for her strength and consistent hard work, Cass Martin has grown to become one of the most popular figures in the fitness industry today. With her new fitness app and supplement line WrkEthic providing quality to products to her loyal followers, Cass Martin is certainly a woman to keep your eye on in the fitness and bodybuilding space.
Constantly furthering his brand and fully transformed into a multilayered artist, Kai Greene continues to make waves with his latest endeavor. His Ryder Wear clothing brand is surging and building popularity once again showcasing the bodybuilder’s versatility. Generation Iron 3 continued to follow the journey of Kai Greene as he broke into the international market. Did we mention that he’s still in Olympia shape despite not competing at the big show? That alone shows his commitment to bodybuilding and the mindset to continue to push forward every day!
A budding entrepreneur who got his start on the competitive scene, Bradley Martyn has turned his passion for bodybuilding into a multifaceted fitness empire. From opening up his own gym, Zoo Culture, to launching apparel lines, a supplement brand, and a podcast, Bradley Martyn has certainly become the picture of success in the bodybuilding and fitness industry. Keep your eye on this man as he continues to grow in the world of fitness!
A former bikini competitor, Michelle Lewin has seen it all in the fitness and bodybuilding industry. She has risen to become one of the most recognizable faces in the world with her over thirteen million Instagram followers and continues to grow her fan base with well constructed social media posts. With apparel lines, workout and meal apps, Michelle Lewin has truly become a force to be reckoned with in the fitness realm.
Larry Wheels has seen his star rise considerably over the past year. The powerlifter is on a mission to become the world’s strongest pro bodybuilder like his biggest inspiration Stan ‘The Rhino’ Efferding. With his Team Personal Record brand on the rise, Larry Wheels could be the next big thing in the bodybuilding and powerlifting industry.
4Calum Von Moger
You could say that Calum von Moger had a tough couple of years. Suffering a series of unfortunate injuries, Calum von Moger has since battled back and is once again building a stage-worthy physique! Calum has been busy this year appearing in a massive Gucci campaign, continuing to grow both his Staunch Nation Nutrition line and his training program, as well as starring as a young Arnold in the movie Bigger alongside Tyler Hoechlin and Julliane Hough. The documentary Calum von Moger: Unbroken showcased the kind of will, determination, and incredible mental fortitude the talented bodybuilder possesses – turning what could have been a career-ender for many into new challenge overcome with an even brighter future ahead of him.
Considered by many to be the greatest competitive bodybuilder of all-time, it’s no surprise that Arnold Schwarzenegger has once again found himself at the top of the list. With so many projects meant to celebrate fitness in his massive catalog of accomplishments, Arnold is continuing to grow his brand. With the introduction of his new supplement company Ladder as well as his return to the big screen in Terminator: Dark Fate later this year, Arnold Schwarzenegger is showing no signs of slowing down as he continues to build his legacy.
2Dwayne ‘The Rock’ Johnson
One of the biggest stars in Hollywood today, Dwayne “The Rock” Johnson has built an empire by being one the hardest working men in the world. Bodybuilding and fitness also happen to be one of Johnson’s biggest commitments and as such has even helped produce the Olympia through his company Seven Bucks Productions. With his new venture into creating a bodybuilding competition to “surpass all competitions” coming in 2020, Dwayne “The Rock” Johnson has earned this coveted spot at the top of the Power 30 list!
Undoubtedly the most powerful man in bodybuilding, Jim Manion tops the list once again. His sharp mind, business savvy, and leadership has taken the IFBB Pro League to all new heights. The mastermind behind all the machinations in the IFBB Pro League, Jim Manion has proven to be the glue that keeps the bodybuilding world together.