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Bodybuilding

Generation Iron Partners With The Fit Weekend Mexico 2022 As Official Sponsor

Derek Dufour Digital Manager Generation Ironby Derek Dufour Updated by GI Team on Feb 12, 2024

The Fit Weekend Mexico 2022 Generation Iron
This post may contain affiliate links (disclosure policy).

The Fit Weekend Mexico 2022 will include appearances of top athletes Phil Heath, Logan Franklin, Terrence Ruffin, Isa Pecini, and more.

Generation Iron has officially partnered as a premier sponsor of The Fit Weekend Mexico 2022 – the largest capacity fitness expo held in Mexico. The event will consist of an expo, a NPC bodybuilding competition including eight divisions, a fitness business networking experience, and a new B2B training platform. The Fit Weekend Mexico will take place on August 13-14, 2022 in Polanco, Mexico City.

The Fit Weekend Mexico is the fastest growing fitness convention held in Mexico bringing together companies, health professionals, investors, entrepreneurs, athletes, and enthusiasts from across the globe in the bodybuilding and fitness industry. The ultimate goal of the event is to not only celebrate bodybuilding and fitness – but to also provide tools to bring the industry to the next level – a unique experience for both business partners and attendees.

The Fit Weekend Mexico’s ultimate mission: To strengthen, expand, and evolve business relationships promoting sport as a lifestyle.

With over 44 million people invested into the fitness world – there are unlimited opportunities to grow the sport of bodybuilding and beyond into a mainstream powerhouse. The Fit Weekend Mexico 2022 focuses on helping to build entrepreneurs and businesses towards reaching a wider target audience.

The Fit Weekend Mexico is organized by CEO Felix Rojo Carrillo and his brother Felix Adrián Fernández, who is also CFO of the company. Carrillo is a passionate enthusiast of bodybuilding and has been trying to promote and evolve the fitness industry. He is also an amateur bodybuilder and owner of D’Lorhmex – a laboratory and facility that produces the supplement and seasoning brand: Mr. F.

 

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A post shared by TheFitWeekend® (@thefitweekend)

The Fit Muscle Show 2022

The expo will also feature The Fit Muscle Show 2022. A NPC bodybuilding competition featuring eight divisions – Men’s Open, Men’s Physique, Classic Physique, Women’s Bodybuilding, Wellness, Bikini, Women’s Physique and Figure.

In addition to NPC competitors battling out for champion status in Mexico, superstar bodybuilders will be in attendance including Phil Heath, Terrence Ruffin, Logan Franklin, Isa Pecini, Tavi Castro and many more.

The Fit Business Convention

The Fit Weekend Mexico 2022 will also feature the Fit Business convention. Fit Business is a comprehensive platform in the national and international sports industry where main players converge to take their brands to the next level. Fit Business will allocate exclusive space to link business partners, entrepreneurs, and investors from the sports sector, with the firm intention of generating new business expansion opportunities.

This includes a new B2B platform – which will be a tool for all business partners focused on training new customers and businesses in the industry.

 

View this post on Instagram

 

A post shared by TheFitWeekend® (@thefitweekend)

The Fit Awards 2022

The Fit Weekend Mexico 2022 is also premiering the first ever Fit Awards presented by Generation Iron. Completely fan voted – the business community gets to choose nominees across multiple categories via social media. Once the nominees have been selected – fans can vote on the official website to determine the winner in each category. Below are the Fit Award 2022 categories:

  • Best Bikini Competitor
  • Best Wellness Competitor
  • Best Figure Competitor
  • Best Women’s Physique Competitor
  • Favorite Female Influencer
  • Best Men’s Physique Competitor
  • Best Classic Physique Competitor
  • Best Men’s Open Competitor
  • Favorite Male Influencer
  • Best Supplement Brand (national)
  • Best Supplement Brand (international)
  • Best Clothing Brand
  • Best Bodybuilding Legend
  • Coach Of The Year
  • Fit Couple Of The Year
  • Favorite Gym
  • Favorite Fit Studio

From both a business and enthusiast perspective – The Fit Weekend Mexico 2022 will be one of the biggest and most exciting fitness events of the year. The ultimate destination location for bodybuilding and fitness lovers across the globe.

As a premier sponsor, Generation Iron is offering an exclusive discount on all The Fit Expo tickets. Simply use the code GENERATION IRON at checkout and get 20% off your ticket order. You can purchase tickets directly here.

Visit The Fit Weekend Mexico official website for more information and details on purchasing tickets and booking hotel and travel.

Derek Dufour Digital Manager Generation Iron

About Derek Dufour

Derek Dufour has been managing all digital operations on the Generation Iron Network for over six years. He currently manages a team of editors, writers, and designers to provide up-to-date content across the GI Network.

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