The documentary will chronicle Mexico as an emerging fitness market, the rising fit movement across the country, and TheFitWeekend founder Felix Rojo’s major involvement.
Generation Iron Network has officially announced that production is underway on a new sports documentary feature film. Currently untitled, the documentary will cover the fasting growing fitness expo and competition in Mexico – TheFitWeekend. The film will also follow local Mexican pro bodybuilders as they prepare for TheFitWeekend fitness expo and explore the life of Felix Rojo, founder of TheFitWeekend and leader behind the growing fitness revolution in Mexico.
Bodybuilding and fitness is truly a global phenomenon that has gained a transformative popularity over the past century. Nowhere is this more apparent than in Mexico – where fitness culture is having a newfound major resurgence. Spearheading this fitness evolution is TheFitWeekend – a fitness expo and bodybuilding competition that has grown to become one of the biggest strength and fitness events in the world.
TheFitWeekend founder, Felix Rojo, has dedicated his entire life to putting Mexico on the map as a leader in fitness and bodybuilding. His passion initially led him to selling supplements and training equipment. As his network and connections grew – he saw the truly unique passion for fitness in his country and the potential for a Mexico-hosted strength and fitness event that would gain global attention.
In 2017, that dream became a reality with TheFitWeekend. Starting in Mexico City with 1,500 attendees and 15 booths – the event now brings in tens of thousands of fans from across the globe and holds over 100 brands at the expo. Drawing in such global legendary guests as Phil Heath, Dana Linn Bailey, Simeon Panda, Shawn Rhoden, Regan Grimes, Sadik Hadzovic, and many more.
This year is expected to be TheFitWeekend’s biggest event yet – and is scheduled to take place on the 29th and 30th of July, 2023.
“This year will be different and special in all regards. It is something that I’ve been working the past years and finally happening,” Felix Rojo stated. “TheFitWeekend will be the best show ever. It is an honor for me to show the world everything Mexico have to offer.”
Alongside chronicling Felix Rojo and TheFitWeekend, the documentary will also deeply explore into the local and personal stories of the passionate Mexican athletes and entrepreneurs that make up the beating heart of the country’s fitness movement. This includes appearances by IFBB Pro bodybuilder Ismeal Martinez and Alejandro Fronceca, training belt manufacturer and business owner.
The film will take an inside look into unearthing the true bodybuilding and fitness scene in Mexico, showcasing a wide variety of locations across the country and filming at stunning historical locations such as the Teotihuacán Aztec pyramids of the sun and moon.
“Fitness and bodybuilding continues to explode in Mexico. Felix Rojo and his team at TheFitWeekend are the biggest reason why,” stated executive producer Edwin Mejia Jr. “ We are thrilled to produce this transformative story in Mexico and showcase the fitness movement in Latin America.”
The film’s announcement tracks with Generation Iron Network’s continued expansion of its news and entertainment content into Latin America, working with athletes like Ismael Martinez and an upcoming project with IFBB Pro Cayden Riley’s Mexico Super Show.
The untitled TheFitWeekend documentary is directed by Vlad Yudin (Generation Iron, The Hurt Business, Ronnie Coleman: The King) and produced by both Yudin and Edwin Mejia Jr. (Generation Iron, Jeremy Scott: The People’s Designer, The Hurt Business, Ronnie Coleman: The King).
The film officially began production in February 2023 and is currently slated to release later this year.
The Vladar Company
The Vladar Company is a media and entertainment company, which focuses on developing, producing, and distributing a library of intellectual media properties. The company has become a leading producer and distributor of niche sports content genres and multiple mediums in US and international markets, while also expanding into acquiring and distributing high quality content.
Vladar also creates and builds media brands. The company continues to develop, produce, and release projects in different media formats. Vladar also focuses on creating and developing new distribution models, and contributes to the success of independent film and TV production.
Generation Iron Network
Generation Iron, is a leading New York City based global digital media company, publishing health, fitness, bodybuilding, strength sports, MMA/Boxing news and content to millions of readers worldwide. Generation Iron today is the leading original content producer of Strength Sports, Bodybuilding, Fitness and MMA content with a catalogue of over 30 films across Netflix, Amazon Prime, Hulu, ESPN and more. The company is co-founded by Edwin Mejia Jr. and Vlad Yudin.
Generation Iron today is dedicated to making the highest quality series, films and shows aimed at educating and entertaining fans and athletes. Today, Generation Iron has a catalogue of over 30 titles and in depth docu-series which have built the backbone of its original programming.
