Look into my "I's" By Andrew Oye MINDSET FUELS GYM SETS Iron training is not easy, nor should it be. Granted, beginners need encouragement to enter the
The Latest
BRAND NEW GI SUMMER COLLECTION
Hot new items for those hot summer days. Hello Generation Iron fans and fitness enthusiasts! There's been a lot of change here at Generation Iron: A website,
KAI GREENE: “BELIEVE” SEMINAR IN NYC
Get ready to become a BELIEVE-er. In case you haven't already heard, one of our Generation Iron alums is giving a seminar in The Big Apple! Titled "BELIEVE,"
WHAT IS THE MOVEMENT?
Fitness. Attitude. Lifestyle. These three words may seem simple on the surface but Generation Iron understands that fitness is about more than the reps and
Top 30 Muscle Movies (#28)
#28. Afghan Muscles (Andreas Møl Dalsgaard, 2006) After the overthrow of the Taliban government, bodybuilding became a largely celebrated sport in
Top 30 Muscle Movies (#29)
#29. No Pain, No Gain (Samuel Turcotte, 2005) In a small Ohio town, Mike Zorillo longs to be respected for his genius IQ rather than his immense power for
Top 30 Muscle Movies (#30)
During the month of June, GI Athletics will be counting down our Top 30 Muscle Movies. The process of creating this list sparked many inner office arguments and
Bodybuilding At The Buffalo Niagara Film Festival
Do you have what it takes to be a bodybuilder? These guys and girls certainly do. Check out this amateur bodybuilding showcase from the Buffalo Niagara Film
EXCLUSIVE: MUSIC VIDEO FROM THE MOTION PICTURE SOUNDTRACK GENERATION IRON
Check out the exclusive premiere music video for "Never Gonna Stop" by Mind The Gap ft. Quan from the Generation Iron movie
Surviving The Tough Mudder
Warmer weather and lots of rain means spring is finally here! After a long winter of lifting weights in the gym, it's time to bring your workout
Exercise Can Make You A Better Leader
Forbes.com recently sat down with fitness guru Shay de Silva to discuss the importance of exercise to become a better leader. Below is an excerpt from the
Behind The Scenes: Hidetada Yamagishi
Hidetada Yamagishi talks about overcoming his biggest obstacles, his opportunity to make a come back and his impact on the future of bodybuilding. For more
Kai Greene Spotted Wearing GI Varsity Jacket
Kai Greene just touched down in Copenhagen, Denmark for the 2014 Loaded Cup sporting the Generation Iron Varsity Jacket. Post by Kai
Exclusive: Kai Greene Interview
Believe it or not, there is something bigger than Kai Greene: Generation Iron. Check out this video where Kai Greene talks about the opportunity to be a part
Exclusive: Victor Martinez Interview
Victor Martinez discusses his comeback, fans and Generation Iron at the Arnold Classic 2014. Don't forget to order your copy of Generation Iron Extended
Enter the Generation Iron Scavenger Hunt!
Enter to Win a Free Autographed Poster from all of the Athletes in Generation Iron! Enter the Generation Iron Scavenger Hunt for a chance to win a poster
EASY GARLIC CHICKEN RECIPE
This is one of our favorite high protein recipes. It's the perfect dinner after an evening workout session. INGREDIENTS 4 boneless skinless chicken
THE GENERATION IRON DVD HAS ARRIVED!
As an avid member of the Generation Iron movement, you already know this, but we feel it’s important to stress the importance of this day not only in the
Generation Iron at the 2014 Arnold Classic
If you missed this year's Arnold Sports Festival and Arnold Classic competition in Columbus, Ohio, here's a behind-the-scenes look at the event.
Top 8 Reasons You Need Cardio
Too many athletes, especially those looking to gain big-time muscle mass, overlook the importance of cardio. But there are tons of benefits to setting aside
Generation Iron at the Buffalo Niagara Film Festival!
Check out Generation Iron at the 2014 Buffalo Niagara Film Festival! The film will be screening on May 3, 2014 at The Market Arcade Film & Arts
The GI Bus at the Arnold Classic 2014!
If you missed the GI Bus at this year's Arnold Sports Festival, check out this video of the bus on its way from New York City to the big Expo and Arnold
How to Find the Right Personal Trainer For You
Finding that perfect fit. Here at GI we believe that nothing is more important than that inner voice pushing you every step of the way to work harder. More
In Memoriam: Larry Scott (1938 – 2014)
Larry Scott – known to his many fans as “The Legend” and “The Golden Boy” – first seized the world’s attention with his astonishing physique, but it was his
